Tara is a growth-oriented leader who believes blockchain technology will fundamentally alter the way the world works and what is possible. As Cofounder & CEO of Co:Create, she helps innovative brands unlock the power of their community with gamified, self-owned loyalty and reward programs. She began her crypto journey as Chief Revenue Officer of Alto, a leading cryptoIRA and digital asset IRA custodian. There she established partnerships with institutional crypto asset managers and grew company revenue by 25X in 18 months. She previously was Chief Commercial Officer at a consumer lending FinTech firm, where she led an advocacy campaign to change the tax treatment of employer-sponsored student loan repayment programs that was passed into law as part of the CARES Act. She is a graduate of Harvard Business School and the University of South Carolina.