Crypto.com to Run Ad During Oscars in Support of Ukraine

Viewers will be encouraged to donate with crypto, fiat or by buying from the campaign’s NFT collection

article-image

Source: Shutterstock

share

key takeaways

  • Donations will go to the International Red Cross Red Crescent Movement to be shared with Ukrainians
  • Crypto.com will match the total amount in donations, up to $1 million

The crypto company that has been aggressively pushing its brand into the mainstream over the past year is now set to run an advertisement during the Oscars, Blockworks has learned. 

Crypto.com has created a television commercial to raise funds for people affected by the crisis in Ukraine. It will air multiple times during the live broadcast of the 94th Academy Awards on Sunday night at 8 p.m. ET.

Ukraine last week clarified crypto’s legal status with a new law signed by President Volodymyr Zelenskyy. Ukraine’s “On Virtual Assets” law came as crypto donations have continued to flow into the country following Russia’s military invasion on Feb. 24.

Crypto.com CEO Kris Marszalek said in a Feb. 25 Twitter post that the company had donated $1 million to the Red Cross Red Crescent

“Our thoughts are with the people of Ukraine and innocent bystanders in the ongoing conflict,” he tweeted at the time. “We urge our community to do what they can to support humanitarian efforts.”

As Russia’s attack on Ukraine has escalated, Crypto.com now seeks to raise more funds and awareness to support the organization’s work. Donations will be used to provide food, water, medicine, shelter and other essential items for people in the country.

Viewers of the ad will be directed to the campaign page, where they can donate with crypto, fiat, or by buying an NFT from the campaign collection. 

The NFT collection, called “The Art of Giving,” features artwork by Crypto.com and 33 independent artists. There are 40 NFTs in total being sold for between $50 and $100. 

The campaign runs from March 25 to March 31. Crypto.com will match the total amount in donations, up to $1 million. 

The efforts come as Crypto.com’s brand has become more visible in recent months. Founded in 2016, the company has grown to having more than 10 million customers amid its aggressive marketing spend. 

Crypto.com bought the naming rights to the Staples Center in Los Angeles last November, as part of a 20-year, $700 million deal, and ran an ad during the Super Bowl in February that starred four-time NBA champion LeBron James.

The company announced earlier this week that it would be a sponsor for the 2022 FIFA World Cup, which is set to take place in Qatar in November and December.


Don’t miss the next big story – join our free daily newsletter.

Tags

Upcoming Events

HYATT REGENCY SALT LAKE CITY

TUES, OCT. 8, 2024

Guided by the expertise of Blockworks Research Analysts team, this one day event will feature senior leaders, entrepreneurs, and developers from across the crypto industry. Attendees will have the opportunity to participate in an immersive experience to explore the latest trends, […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

hivemapper.jpeg

Research

We believe crypto market participants overlook Hivemapper’s fundamental potential due to a poor understanding of both the niche map data market and Hivemapper’s positioning relative to incumbents. Hivemapper’s token model catalyzes both a cost and product advantage via unmatched map freshness and near real-time accuracy, which is its wedge into a market characterized by stale data and high data collection costs. Its current and potential future product suite may represent one of the strongest possibilities for PMF in crypto today.

article-image

Exploit shows centralization can sometimes be an asset

article-image

The Fidelity Ethereum Fund, like other proposed ETH ETFs, seeks to stake a portion of its assets, according to the firm’s Wednesday registration statement

article-image

The DAO first voted on enabling SAFE transfers over a year ago

article-image

The final Bitcoin halving, where the mining reward becomes smaller than one satoshi, is expected to occur in 2140

article-image

The Department of Justice and Commodity Futures Trading Commission announced back-to-back lawsuits against KuCoin Tuesday

article-image

Judge Failla found that Coinbase didn’t operate as an unregistered broker in offering its wallet service