One start-up’s venture into the metaverse
A frothy summer for NFTs has led big-name companies to both question and incorporate the asset class into their future business plans. However, Atomic Form, an early stage start-up, aims to be a “window to the metaverse” from the get-go.
The hardware and software solutions company is first entering the metaverse through its crypto art display frames, co-founder Garrette David told Blockworks.
“If you spend money on a Monet, you’re not going to have that in your house in Hong Kong, London and Singapore at the same time. It’s going to be in one place,” David said. “[But] that’s actually why you own it because there’s only one of them. We design this kind of product that pays homage to the fact that there can only be one of these [artworks] or if there are multiple, that you’re able to authenticate that it comes from the contract.”
Atomic Form’s 27-inch digital display connects directly to the blockchain using its hardware, ensuring that all NFTs are verifiably owned. NFTs have a unique address that connects directly back to their owner, which means that users cannot connect any downloaded image and cast it on their frame.
Users attach their crypto wallets to Atomic Form’s hardware, also allowing them to lend out their NFTs for a customizable set rate over Ethereum’s blockchain to other display owners.
Co-founder David is a former bitcoin miner and neuroscience researcher at Columbia University Medical Center. He has been interested in exploring the economics and mechanism of design of blockchains for a decade.
‘Creating a metaversal hub’
Atomic Forms’ mission isn’t just to monetize crypto art as a means to generate returns or cut down on merchandising costs as utilizing NFTs generally does, according to David. The company’s module is just one step toward their “ultimate goal which is to create a hub for metaversal participation regardless of chain, product, or issuer.”
“A more exotic example would be if you transferred [a NFT] out of a wallet, and then that affected how the piece was displayed or just how the smart contract lives because it’s like clay, The smart contracts are really like clay,” David said. “People don’t appreciate that from the exhibition perspective so we made this company so they could have that ability.”
Co-founder Isabelle Kitze was a former crypto and blockchain journalist, serving as the editor-in-chief at CryptoMania News in 2017. Prior to that, she studied fine art marketing at NYU and worked in product development at Jonathan Adler.
“I think that people are just inherently looking for a solution to display their NFTs and the fact that you can only show you verifiably own it is a huge win for a lot of people,” Kitze told Blockworks.
Evolving over time
Atomic Form was recently featured in Slimesunday’s NFT series What The Fork? at Phillips auction house last month. Phillips used Atomic Form’s photon for the exhibition. The photon allows a digital display to connect directly to the blockchain to render data, meaning that each time the NFT replaces, repeats and changes, the screen will reflect this in real time in front of its audience at the exhibition.
As of now the company may be known for its crypto art display, but there is more to come for Atomic Form, according to Kitze. She added that there will be funding announcements and product updates in the coming months.
“I would say over the next year, we’re looking forward to providing not only hardware solutions, but also software solutions of every scale and kind for the NFT space. And it will go beyond art, which is really exciting,” Kitze said.
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