George Yang is an accomplished fashion creative director with over 18 years of experience across New York, Milan, and Paris; leading international design studios within the luxury & premium fashion industry. He has designed for renowned fashion houses around the globe including Theory, Costume National, Guy Laroche, and Cerruti Paris. In 2021, George founded CULT&RAIN as a luxury fashion house born from Web3 and launched with a highly collectable Genesis Drop, comprising of 1408 3D animated NFT’s matched with 1408 trend-setting luxury sneakers.