Anton is the chief marketing officer at Coinweb Labs, where he leads marketing strategy to drive brand growth and engagement while promoting the adoption of Coinweb’s cross-chain solutions across the blockchain industry. He is an experienced marketing executive in brand building, go-to-market strategies and sales. He contributed to fintech giant Klarna to become a unicorn before venturing into Asia. In Asia, he contributed to the growth of lifestyle brands such as Marshall, where he helped them expand into new markets and develop new strategies in existing ones. Anton was also with Hoolah (later acquired by cash-back reward giant ShopBack), where he was responsible for go-to-market strategies, marketing and sales initiatives.