Brad van Voorhees is a co-founder of the Sustainable Bitcoin Protocol, a market mechanism that financially rewards bitcoin miners using verified clean energy, and allows asset managers and corporates a way to add "Proof of Sustainable Mining" to their bitcoin holdings. Sustainable Bitcoin Protocol’s mission is to "Make Bitcoin Our Planet’s Most Powerful Climate Positive Asset". Prior to founding SB Protocol, Brad was Director of Sustainability and Responsible Sourcing at VF Corporation (The North Face, Supreme, Vans) (NYSE: VFC) where he spent eight years building the company’s global sustainability department from inception. During his tenure with VF, Brad held roles based in Thailand, Vietnam, and Hong Kong, and lead a team of forty associates covering Sustainable Operations for all of APAC and EMEA. Brad has extensive experience with topics such as renewable energy, resource efficiency, and government engagement. Beyond his corporate role, Brad is a long-time entrepreneur and early-stage investor in various venture backed startups.