Diana Pires is the senior vice president of institutional sales at Crypto.com where she is the driving force behind institutional business development, partnerships and liquidity globally.

Diana boasts over eight years of financial sales experience having held positions across the US, Europe and APAC at S&P Global, Numerix and ICE. In 2018 Diana pivoted to the crypto industry as the first institutional sales manager at OKEx, one of the largest crypto exchanges in the world, where she established the institutional sales team and launched institutional events later that year before being named AVP of financial markets.

After a brief stint at market maker and liquidity provider B2C2 as head of OTC sales, Diana joined Crypto.com to head the institutional sales team driving the growth of exchange business for the firm.

Today Diana is currently working towards her MSc in Digital Assets & Blockchain and a Leadership & Management Certificate from Wharton online.