After 10 years in capital markets and 13 years running an e-commerce company she founded, Noelle stumbled across bitcoin in 2014, and hasn’t looked back since. She joined crypto media platform CoinDesk in 2016, and until May 2021 ran its research department and wrote the weekly Crypto Long & Short newsletter. From June 2021-August 2022, she was Head of Market Insights at Genesis Trading, writing research and daily emails for institutional investors. Now she is focusing on Crypto is Macro Now, an independent research project focusing on the deepening overlay between the crypto ecosystem, traditional markets and centralized structures.