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Why DeepSeek Disrupted Markets & How Tokens Are The New GTM | Roundup

On this week's Empire roundup, Jason and Santi kick off by diving into DeepSeek's market impact and NVIDIA's historic selloff. They then explore Powell's comments on banks serving crypto customers and break down why tech founders – from Vine to Venmo – are suddenly rushing to launch tokens as their go-to-market strategy. Plus: Santi shares his portfolio moves, Jason explains why traditional finance will embrace tokens, and a look at Kraken's innovative approach to crypto payments. Thanks for tuning in!

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Timestamps:

(0:00) Introduction

(1:07) DeepSeek's Market Impact

(19:33) DeepSeek's Innovation

(28:23) Geodnet Ad

(29:22) Uniswap Ad

(30:11) Santi's Portfolio Moves

(41:45) Ledger Ad

(42:29) Powell's Pro-Crypto Stance

(45:29) Tokens as a GTM

(54:40) Biggest Onchain Adopters

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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

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