George Basiladze is co-founder and CEO of Wert, a fintech company dedicated to creating products that expand fiat payment access to NFTs and the Web3 space. A two-time founder of Web3 companies, George previously had co-founded the company Cryptopay before starting Wert. Launched in 2013, Cryptopay is one of the oldest Bitcoin wallets available in the UK with more than 1.5 million customers worldwide. Under George’s leadership, Cryptopay was among the first companies to offer prepaid debit cards that allow customers to spend their crypto anywhere traditional bank cards are accepted, with more than 100k cards issued. Prior to founding Wert and Cryptopay, George worked as Chief Analyst for NordWest Energy, Corporate Financial Analyst for Evli Bank PLC, and Deal Intelligence Analyst for ReDeal AG, gaining years of experience in the financial and technology sectors. George was born in Georgia and is a graduate of the University of Exeter and the Higher School of Economics. George is currently based in Estonia.