šŖ The devil isnāt in the details
Americans can now get their irises scanned in exchange for some WLD

Pondering oneās orb just got a little closer to home.
As the Blockworks team reported this week, Sam Altmanās Worldcoin officially launched in the US.
There are a number of components here, but the headline-grabbing one, of course, is the ability for Americans to get their irises scanned in exchange for a handful of WLD. If youāre in Atlanta, Los Angeles, San Francisco and a few other US cities, the doors will eventually open, I guess.
I know my colleague over at the Lightspeed newsletter, Jeff Albus, is hyperbullish on the prospect of projects like World/Worldcoin (finally) addressing the chronic issues around digital identity. I share that optimism, though whether a VC-founded coin is the right path remains a source of some skepticism.
Still, itās a start.
What Iām curious about is whether World might be a fresh vector for people who might normally be averse to buying crypto to actually get their hands on some. What they do with it once in hand is, of course, a fair question. Still, so much of what is considered "mainstream adoption" today falls in the institutional category ā that is, big banks and major investors plowing into either ETFs or the digital assets themselves. Retail ā or, really, everyday people ā feel more of an afterthought than ever.
This wasnāt always the case. Once upon a time, the chief ambition within crypto circles ā really, bitcoin circles if we go back that far ā was for average people to use these coins like the cash in their pocket. Be your own bank, as the saying went.
Does World represent a return to that ambition? One wonders. Iād like to think so. But as has so often been the case, the devil isnāt in the details ā itās in the behavior that, as much as folks in Silicon Valley wish they could, isnāt so controllable. Itās just as likely that these WLD accounts will gather digital dust or be consigned to the quick-sell bin once the first chance arrives.
Personally, Iād love to see a return to the era when the ultimate goal of crypto was to empower people without deep technical or financial know-hows. Hereās hoping we get there one day.
ā Michael McSweeney

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