ep. 27


How Onchain Attribution Will Catalyze Crypto's Growth | Antonio García Martínez (Spindl)

Antonio García Martínez joins us to discuss why onchain attribution and advertising are crucial to crypto's growth. Antonio is a prolific ad tech entrepreneur, the author of Chaos Monkeys and now the founder of Spindl. In this episode, we discuss the evolution of Web2 advertising, crypto's massive onchain attribution opportunity, data privacy and ownership, potential catalysts for crypto's adoption, how AI will impact advertising and more!

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(00:00) Introduction

(00:56) The Evolution of Ad Tech

(13:47) How Spindl Brings Attribution to Web3

(22:11) Crypto’s Publisher Problem and Discovery

(25:38) The Importance of Being Native to the Medium

(33:19) Data Privacy and Ownership

(35:55) Antonio’s Web3 Thesis

(41:03) Should DAOs Exist?

(44:24) What Will Catalyze Crypto's Adoption?

(48:09) AI’s Impact on Advertising

(51:10) Advice for Startup Founders

(54:20) Rapid Fire

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Chaos Monkeys


Stratechery (Ben Thompson)


Mobile Dev Memo


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Nothing said on Lightspeed is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mert, Garrett and our guests may hold positions in the companies, funds, or projects discussed.

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