The Mind Behind Madden NFL's Hit Stick Explains Game Design | Ian Cummings (Photo Finish)

Ian Cummings joins us to discuss how to build a sustainable crypto game. Ian has been in gaming for over 23 years, created NFL Madden's hit stick while working at EA Sports, and is now the creator of Solana's race horsing game Photo Finish. In this episode, we discuss the story behind the hit stick, how Ian chose to go after the horse racing market, the secret to customer retention, how to win at Photo Finish, Photo Finish's partnership with the Kentucky Derby and more!

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(00:00) Introduction

(01:19) Starting at EA Sports

(05:51) Creating Madden NFL's Hit Stick

(12:24) Access Protocol Ad

(13:26) DAS London Plug

(14:23) Why A Horse Racing Game?

(24:42) How Crypto Became A Core Component

(30:16) Photo Finish's Key Differentiator

(36:19) Launching the Stylish Studs PFPs and Go-to-Market

(45:35) How to be Good at Photo Finish

(54:47) Customer Retention and Growth

(01:01:19) Partnerships with CNBC and the Kentucky Derby

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Photo Finish Live



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Nothing said on Lightspeed is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mert, Garrett and our guests may hold positions in the companies, funds, or projects discussed.

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