The competition for mindshare in the crypto industry is fierce. Protocols are constantly fighting to win the attention and loyalty of developers, founders, users, and institutions. Many protocols employ strategies to earn this mindshare using hype, gamified metrics, and short-term thinking, but oftentimes this comes at the cost of sustainability and credibility. 

In this Blockworks Roundtable, industry-leading voices will explore the protocol growth playbook that prioritizes long-term ecosystem health over short-term hype.