Adam Reeds is the Co-Founder and CEO of Ledn, a global company regulated in the Cayman Islands that focuses on building financial products to help people save in bitcoin and digital assets. Prior to co-founding Ledn, Adam spent ten years at Dream Asset Management, where he developed, built, and financed a $1.5 billion portfolio of renewable power projects. It was bitcoin's connection with energy that brought Adam into bitcoin mining, where he and his co-founder identified a gap in financing digital assets. Today, Ledn is a broad financial services platform with clients in over 130 countries and nearly $5B in crypto-backed loans since its inception. Adam is a graduate of the HBA program at the Richard Ivey School of Business and also holds a Bachelor of Engineering Science from the University of Western Ontario.