Johnny Reinsch

Johnny Reinsch

Tradable | CEO

Johnny is CEO of Tradable, the leading institutional grade asset tokenization platform. Tradable's mission is to enable the frictionless exchange of institutional grade yield. Tradable's flagship product enables institutions to compliantly distribute assets on-chain. 

Before Tradable, Johnny was Co-Founder and CEO of Qwil. While freelancing in 2014 Johnny nearly defaulted on his mortgage when a client didn’t pay on time. He built Qwil to solve this problem and sold it to LSQ in April 2022. Qwil provided early payment access to SMBs globally and advanced approximately $300M under Johnny’s leadership. Qwil raised upwards of $400M in debt capital and $35M in equity and was named to FastCompany’s Most Innovative Companies in 2019.

Before Qwil, Johnny was SVP, Strategy at XapoBank (fka Xapo), the world’s secure bitcoin wallet and vault. At Xapo Johnny helped build Xapo’s institutions business which sold to Coinbase and helped Xapo achieve ambitious user growth numbers with social media, gaming, etc. partnerships. Johnny also did significant outreach with regulators to help educate about balanced regulation for crypto.

Prior to Xapo Johnny worked as an M&A lawyer first for Kirkland & Ellis in San Francisco, a brief stint with Wilson Sonsini in Palo Alto and then finally with Goodwin Procter in San Francisco. During his career as an M&A lawyer Johnny advised buyers and sellers on myriad acquisition structures on deals totaling more than $20B. 

Johnny has been a crypto investor and advisor since 2013. He is passionate about the intersection of crypto and real world assets and making financial products more accessible globally. Johnny or his companies have been covered in WSJ, Reuters, NYT, CNBC, US News, SF Business Times, Bloomberg, Private Debt Investor, Inc., Business Insider and TechCrunch.