In this episode of Empire, Jason and Santi are joined by Cooper Turley, aka Coopahtroopa, for a master class on music NFTs. We all listen to music every day, yet monetization for 99% of artists is abysmal. Coop explains how artists can leverage Web3 to maximize revenue, fan engagement and creativity.
We explore how music NFTs work, why they have value, which artists should participate and how Web3 will revolutionize the music industry. Cooper is an absolute expert, you won't want to miss it!
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Timestamps:
(00:00) Intro
(02:00) Coop Records & Intro to Music NFTs
(06:50) The Evolution of Music Monetization
(11:30) How to Value Music NFTs
(14:41) Artists as CEOs & the Music NFT Market
(22:59) Circle Ad
(24:41) Should Every Artist Create Music NFTs?
(28:57) Do Music NFTs Need Utility?
(37:40) One-of-Ones vs Collections
(41:35) AI-Generated Music & Virtual Artists
(47:05) Monetization, Fan Data and the Innovator's Dilemma
(53:16) Incubating Artists, Creator Equity Tokens & Community
(1:00:01) Tokenized Media & Rapid Fire Questions
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Follow Cooper: https://twitter.com/Cooopahtroopa
Follow Jason: https://twitter.com/JasonYanowitz
Follow Santi: https://twitter.com/santiagoroel
Follow Empire: https://twitter.com/theempirepod
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Subscribe on Spotify: https://tinyurl.com/wbaypprw
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Resources
Relics by Monstercat
https://relics.xyz/
Hume
https://www.wearehume.com/
Coop's Substack
https://thisweekinmusicnfts.substack.com/
Coop Records
https://www.cooprecords.xyz/
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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.