The Rise of Frames, Farcaster, and Headless Marketplaces | Jesse Walden & Antonio Martínez

In today's episode we dive into the emergence of decentralized social networks and how they enable new forms of distribution and business models. ​​Farcaster, a decentralized social network built on Ethereum, has seen 400% increase in daily active users. This episode's discussion unpacks the concept of headless marketplaces, powered by global onchain identity and money, and how they bring markets to users wherever they already are. We explore the the permissionless composability unlocked by onchain protocols and how frames allow embedded experiences inside applications, enabling seamless transactions and viral growth. Stick around for all of this and much more!


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(01:51) Headless Marketplaces

(13:50) Embedded Experiences in Applications

(18:58) Permissionless Composability of App Experiences

(28:26) Frames & Farcaster Overview

(37:05) Arbitrum Ad

(37:52) Harpie Ad

(39:07) Company Adoption

(52:52) Importance of Brand

(58:55) Ownership Economy Thesis

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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

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