Brian Nibley

<div id="highlights-block_613e9df20a202" class="highlights">
        <ul>
                <li>Exodus&#8217; groundbreaking Reg A+ offering, and upcoming listing on tZERO, &#8220;gives the broader investment community unique front row access to a Company that&#8217;s directly participating in the unprecedented growth of the digital currency movement</li>
                <li>In Q2, we achieved our greatest number of monthly active users, our most fiat onboarded, and our highest quarterly revenue to date,&#8221; said James Gernetzke, CFO of Exodus. Q2 revenue came in at $27.7 million, a 651% year-over-year increase</li>
            </ul>
    
</div>



<p>Trading of the Exodus Movement, Inc. (Exodus) Class A common stock will begin on September 14, 2021. Shares will be traded on the tZERO alternative trading system (ATS), a wholly-owned broker-dealer subsidiary of tZERO regulated by FINRA and the SEC.</p>



<p>Let’s take a look at this development, what it means for the companies involved, and how investors might take advantage of this opportunity.</p>



<h3 class="wp-block-heading"><strong>What does this mean for Exodus?</strong></h3>



<p>Exodus is the leading non-custodial crypto wallet platform. By listing shares of stock on the tZERO platform, Exodus is “taking the next step in the democratization of finance,” according to Sebastián Milla Goñi, chief of special projects at Exodus.</p>



<p>Solomon Tesfaye, head of business development and capital markets at tZERO, echoed this sentiment by noting that if the company had chosen to offer shares of equity using other, more traditional means, “the broader investment community would not have access to an investment like Exodus. A lot of wealth creation now happens in the private markets and either the equity checks are too large for a retail investor to be able to participate, or most accredited investors are not even invited to the table to invest.”</p>



<p>Everyone can access the general cryptocurrency markets; soon everyone may also own shares of a publicly traded company on the forefront of the crypto industry, too, noted Milla Goñi.</p>



<h3 class="wp-block-heading"><strong>Why tZERO?</strong></h3>



<p>There are several alternative trading systems on the market today. Why has Exodus chosen to list their shares on tZERO?</p>



<p>Tesfaye put it this way: “tZERO has the longest track record in the space, and we have over 75% of the actual digital security asset market on our platform, and our volume reflects over 95% of global volume within the space. Given Exodus’s scale, they thought we were the most appropriate venue to be hosting their equity from a trading perspective.”</p>



<p>This should give potential investors confidence that they can trade shares of Exodus on a trusted, well-established alternative trading system, he added.</p>



<h3 class="wp-block-heading"><strong>Why should investors take note?</strong></h3>



<p>Exodus gives investors a first-of-its-kind opportunity to access the growth of bitcoin and cryptocurrency markets from the comfort of a traditional security. &#8220;In Q2, we achieved our greatest number of monthly active users, our most fiat onboarded and our highest quarterly revenue to date,&#8221; said James Gernetzke, chief financial officer of Exodus. </p>



<p>Exodus recently released its <a href="https://www.exodus.com/investors/documents/20-08-21_Exodus_Announces_Second_Quarter_2021_Results.pdf">Second Quarter 2021 earnings results.</a>&nbsp;Revenue came in at $27.7 million, a 651% year-over-year increase.&nbsp;The company has nearly doubled its staff over the past year, and in an industry not known for strong customer service, Exodus’s median response time to its customer inquiries dropped to eight minutes flat.&nbsp;</p>



<p>Solomon added that it’s “extremely easy” for new investors to get started on the tZERO ATS platform, fund their account and purchase shares.</p>



<p>He said that the experience is “exactly like creating a Schwab or eTrade account,” so there’s no steep learning curve for those who want to trade on the platform.</p>



<p>Investors interested in trading shares of Exodus can set up a tZERO account from within the Exodus app. The following guide contains instructions on how to register an account to get started: <a href="https://support.exodus.com/article/1626-how-to-buy-exodus-shares?utm_source=Blockworks&amp;utm_medium=tZERO_launch&amp;utm_campaign=growth_2021">Click here and discover how to buy Exodus shares.</a></p>


DeFi

Exodus Takes the ‘Next Step’ in Democratizing Finance

<div id="highlights-block_610bfec0419cd" class="highlights">
        <ul>
                <li>DeFi is an umbrella term used to describe a new version of traditional financial services that don’t require a centralized third-party provider</li>
                <li>Growing DeFi ecosystems can help users lower costs and conduct business faster</li>
            </ul>
    
</div>



<p>The last few years have seen perhaps the greatest evolution of crypto and blockchain tech since the initial coin offering craze of 2017/2018: the growth of decentralized finance (DeFi).</p>



<p>DeFi is an umbrella term used to describe a new version of traditional financial services that don’t require a centralized third-party provider.</p>



<p>Growing DeFi ecosystems can help users lower costs and conduct business faster. And the more related platforms grow, the greater the reach will be to those who lack access to the legacy financial system.</p>



<p>Diversifying DeFi use cases can be seen as an important next step in developing the ecosystem. Right now, staking and yield-farming are the primary components of decentralized finance. Gaining crypto-denominated passive income has become the bread-and-butter of <a href="https://cms.blockworks.co/the-investors-guide-to-defi/" target="_blank" rel="noreferrer noopener">DeFi</a>.</p>



<p>But what about other use cases? The potentials seem almost infinite, even if many of them have yet to be developed.</p>



<h2 class="wp-block-heading"><strong>Challenging times</strong></h2>



<p>There are a number of challenges involved in growing DeFi ecosystems. First, people need to know they exist and what the benefits are. Then comes the user experience, which isn’t always as user-friendly as traditional finance. And of course, the infrastructure must be developed, which is an ongoing process.&nbsp;&nbsp;</p>



<p>There are more than a few horror stories about users who lost everything in one protocol or another, whether it be through a hack, a rug pull scheme, or an algorithmic stablecoin falling to zero.</p>



<p>These growing pains could be worth it in the long-term, though. A mature DeFi ecosystem can give near universal financial access to billions of people for a fraction of the cost at much greater speeds. And many users will have a greater chance to increase their financial well-being than they would have otherwise.</p>



<p>The use cases are too numerous to list, and some probably haven’t even been thought of yet.&nbsp;</p>



<p>Here are just a few ways that the legacy financial system is being upended.&nbsp;&nbsp;</p>



<h3 class="wp-block-heading"><strong>Staking and Yield Farming</strong></h3>



<p>Who doesn’t want to earn more with their crypto? While proof-of-work coins require mining hardware to earn rewards, proof-of-stake coins reward those who lock up their tokens to validate transactions on the network.</p>



<p>But doing so can require a lot of capital and tech know-how. Fortunately, there are companies making things easier for users.</p>



<p>The <a href="https://www.exodus.com/?utm_source=Blockworks&amp;utm_medium=article&amp;utm_campaign=growth_2021" target="_blank" rel="noreferrer noopener">Exodus</a> platform makes up a large percentage of stakers on those chains, according to Sebastian Milla Goñi, chief of special projects at Exodus.</p>



<p>Solana, (SOL), Cosmos (ATOM), Tezos (XTZ), and Cardano (ADA) are among the most popular proof-of-stake tokens that people earn passive income from.</p>



<h3 class="wp-block-heading"><strong>Dapp ecosystem projects</strong></h3>



<p>Synthetic assets open up the world of trading to anyone, without the need for a bank or brokerage account.</p>



<p>Instead of trading assets directly, users can trade synthetic assets on decentralized exchanges. Synthetic assets or “synths” are tokens that mimic the price action of a real-world asset.</p>



<p>Oracles like the ones provided by <a href="https://cms.blockworks.co/data-for-defi-switzerlands-swisscom-joins-chainlink-as-node-operator/" target="_blank" rel="noreferrer noopener">Chainlink</a> power these synths, providing a constant stream of pricing data in a decentralized way.</p>



<p>Synths are only one of many potential dApp ecosystem projects.</p>



<h3 class="wp-block-heading"><strong>Smart contracts</strong></h3>



<p>Thanks to smart contracts, DeFi users can have their money work for them in an automated fashion. Decentralized borrowing and lending gives equal access to all users, regardless of credit score or financial history.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Sports betting apps</strong></h3>



<p>Practically any online activity that involves an exchange of value can be made “bigger, faster, and stronger,” in the words of Milla Goñi.</p>



<p><a href="https://www.exodus.com/?utm_source=Blockworks&amp;utm_medium=article&amp;utm_campaign=growth_2021" target="_blank" rel="noreferrer noopener">Exodus</a> had launched the first accountless sports betting app before the project had to be put on hold due to high gas fees, according to Milla Goñi.</p>



<p>“We did have a sports betting app on ETH, we had to shut it down because of ETH gas fees, but we’re currently working on getting it back online. It was the first accountless sports betting app. You did not have to open an account to make a bet, which is really significant because you don’t have to put in an email or any information,” he said.</p>



<p>“I think that’s the main benefit that DeFi gives the customer and also the entrepreneur…I think that in the future the internet is going to be the first and only place that entrepreneurs are going to have to build their businesses,” added Milla Goñi.</p>



<h3 class="wp-block-heading"><strong>Transformation of business models</strong></h3>



<p>Perhaps the most significant potential use cases for DeFi involve an integration of financial payment mechanisms with existing internet-based platforms.</p>



<p>“I think that there’s three concrete business models that we’re going to see migrate to crypto in the next five to ten years,” said Milla Goñi. Among these are: social media networks, video games and financial applications.</p>



<p>Why? The answer is simple, according to Milla Goñi.</p>



<p>“Already their experiences are 100% digital and 100% native. The only time they ask for something that isn’t native is when they’re asking for a credit card or a debit card, and it’s painful as hell for the end user,” he said.</p>



<p>Rather than having to grab a credit card and enter the information, people on financial apps, video games, or social media will be able to directly interact with a DeFi protocol inside of the app they’re already on. This would make things easier, faster and cheaper.</p>



<h2 class="wp-block-heading"><strong>ZIRP: DeFi’s best friend?</strong></h2>



<p>In an era of zero-interest rate policy (ZIRP), the kind of yields that can be found in DeFi are unparalleled. This could be a factor that continues to draw capital away from traditional financial institutions.</p>



<p>In addition to attractive yields, Milla Goñi mentioned the lack of fees as another key reason that users will migrate toward DeFi services.</p>



<p>“Most people don’t understand how revolutionary DeFi is against the legacy financial system in terms of ACH payments, wire transfers, and credit and debit cards…settling on those systems is expensive,” he said. “If you accept credit cards as a small business or even a large business, you’re going to eat 1% to 3% in chargebacks a year, and that’s revenue that you’re just setting on fire…you burn that and then you pass that cost on to the customer.”</p>



<p>Milla Goñi added, “All of that risk, all of those fees that are baked into the legacy system, that all goes away in DeFi.”</p>



<p>Navigating the DeFi world can be cumbersome, confusing, and risky. Using a trusted wallet service like Exodus can expedite the process and make the learning curve easier for new users.</p>



<p>As Milla Goñi puts it, “<a href="https://www.exodus.com/?utm_source=Blockworks&amp;utm_medium=article&amp;utm_campaign=growth_2021" target="_blank" rel="noreferrer noopener">Exodus</a> is the easiest software to use to manage and buy cryptocurrency, on desktop and mobile.”</p>


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