Ornella Hernandez

<div id="highlights-block_62b9f5c9929a0" class="highlights">
 <ul>
 <li>The top 10 collections went up by about 25% over the last week during New York&#8217;s premiere NFT summit</li>
 <li>The future of the Open Metaverse and crypto-based gaming were topics of discussion</li>
 </ul>
 
</div>



From Snoop Dogg <a href="https://twitter.com/fairxyz/status/1539582644110999553?s=20&amp;t=Q1GgqXVsK5FsHEZ63LQ2RA" target="_blank" rel="noreferrer noopener">impersonators</a> walking around Times Square to staged <a href="https://twitter.com/Loopifyyy/status/1538913675054047232?s=20&amp;t=zzoQrXimIXNCFzDExdOmXA" target="_blank" rel="noreferrer noopener">anti-NFT protests</a>, the NFT.NYC conference was designed to market Web3 brands and convene as many people as possible in the Big Apple. 



Members from top-tier communities such as Bored Ape Yacht Club and Doodles showed up in full force to one of the largest NFT (non-fungible token) events.&nbsp;



Bored Ape Yacht Club (BAYC) hosted the members-only ApeFest jamboree at Pier 17 with appearances from comedian Amy Schumer and performances from rappers Eminem and Snoop Dogg, who also <a href="https://twitter.com/SnoopDogg/status/1540189746877632514?s=20&amp;t=CR8ER6yaTFaO0uYkCuL3mg" target="_blank" rel="noreferrer noopener">premiered</a> a music video featuring their BAYC avatars.



The founders of BAYC-creator Yuga Labs on Friday <a href="https://medium.com/@team_69582/a-letter-from-the-founders-678e5a3431e7" target="_blank" rel="noreferrer noopener">published</a> a letter on Medium in response to the backlash from a recent investigative video on YouTube called the Bored Ape Nazi Club that made conspiracy claims and accused the team of having cult associations.



Doodles further permeated pop culture with a <a href="https://twitter.com/gmstudiosgg/status/1540378558509375488?s=20&amp;t=d-ra4uC4HGk0mcsjhf3_Tg" target="_blank" rel="noreferrer noopener">real-life setup</a> of the Doodles world and a number of announcements, including <a href="https://twitter.com/doodles/status/1539444678642352129?s=20&amp;t=Gi43A_iI8-P5YB4OluanfQ" target="_blank" rel="noreferrer noopener">Doodles 2</a>, an upcoming collection of animated profile picture NFTs. Pharrel Williams was also announced as the company’s new chief brand officer. The Doodles Dooplicator project, which was airdropped to holders in May, became the most traded project on OpenSea during the 48 hours following the news.



Title sponsors for NFT.NYC 2022 included blockchain network Polygon and crypto payments provider MoonPay, which debuted its own <a href="https://cms.blockworks.co/moonpay-primes-nft-minting-service-hypermint/" target="_blank" rel="noreferrer noopener">NFT minting service called HyperMint</a>.



Throughout the event, Blockworks interviewed developers, collectors, founders and analysts. Here are some of the notable themes from the week.



<h3 class="wp-block-heading">The promise of an Open Metaverse&nbsp;</h3>



Various companies are working to make the metaverse a reality, specifically a 3D interoperable open metaverse — this means bridging virtual worlds that serve as gamified social networks, and merging our physical and digital identities.



“The future we are fighting for involves breaking virtual walls and connecting the world,” said Timmu Toke, the chief executive officer of Ready Player Me, a platform that creates metaverse-ready avatars with a selfie that are compatible across apps and games.&nbsp;



Interoperability in the metaverse is comparable to an open free trade market “that isn’t controlled by anyone,” Toke said. And an open system is simply “better business.”



Avatars are the most important element to an open and scalable metaverse, according to Toke, and interoperable avatars will generate more sales of digital assets “because people will place more value on avatars that can be used everywhere, not just in one game.”&nbsp;&nbsp;



When it comes to digital identity, Danny Greene, the general manager of the MeebitsDAO, believes that identity is “not monolithic,” but rather fluid. “Expressing ourselves in the metaverse is distinctly different from the experience [in real life] where ingrained prejudices have a direct impact on how one is perceived,” he said.



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">“The avatar you choose, the wearables that you wear, the spaces you occupy are a signal about what is important to you, what you stand for,” Greene added. </blockquote>



Last week over 30 tech giants including Meta, Microsoft and Epic Games <a href="https://metaverse-standards.org/news/press-releases/leading-standards-organizations-and-companies-unite-to-drive-open-metaverse-interoperability/" target="_blank" rel="noreferrer noopener">formed</a> a standards organization called the Metaverse Standards Forum (MSF) to define the priorities and principles behind technologies created for the metaverse, including virtual reality and augmented reality.



<h3 class="wp-block-heading">Gamers will keep on gaming</h3>



When it comes to play-to-earn gaming, Grant Haseley, founder of play-to-earn crypto game Undead Blocks, said the future of play-to-earn games will depend on “shifting the paradigm from pointing and clicking and being able to earn decentralized yield farming.”



Esports tournaments and NFTs may give players the opportunity to win big, he said, but rewards should go to those who really want to be a member of the community.



“If you&#8217;re a top player, and you&#8217;re committed, driven and driving value back to those games and those ecosystems, then you should earn some rare assets.”



Dylan Bushnell, the vice president of game design for publisher Atmos Labs, spoke about the need for horizontal integration and the value of customization in blockchain gaming.



Blockchain games have done well when it comes to replicating collector mechanics, but they continue to attract only niche audiences, according to Bushnell, adding that gamers want to play in a universe that reflects whoever they want to be.&nbsp;



“Your identity within a game is only as meaningful as the amount of variation, as how much we empower you with customization” from performance to skins, Bushnell said.



He added that publishers need to give people the choice to make their characters or avatars that they’ve spent time building and competing with a part of their identity, without limiting performance.&nbsp;



<h3 class="wp-block-heading">NFT lending stays strong</h3>



There are multiple motivations to take out a collateralized NFT loan, from gaining leverage to be able to buy more NFTs to obtaining liquidity needed for some other purpose.



A big use case now during a bear market, according to Gabe Frank, the CEO at peer-to-peer NFT lending platform Arcade, is for NFT borrowers to hedge their NFT exposure.&nbsp;



Comparing taking out a loan on an NFT to buying a put option, Gabe explained that if the collateral value drops below the market value, “the borrower doesn&#8217;t need to pay back the loan. So you basically have the right to sell it. It&#8217;s a way to hedge downside risk.”



He also expects to see more defaults in the coming months and stated that lenders are steering clear of artwork NFTs, as opposed to PFPs or collectibles because they are less liquid. However, Frank is bullish on CryptoPunks: “The floor is going to be 10 million in 10 years.”&nbsp;



CryptoPunks’ floor is up from the low 50s in terms of ether during the week of the TerraUSD crash, to 66 ETH at the time of publication, although that represents a decline of around $10,000 in US dollars as the price of ether has fallen from $1,700 to $1,100 in the same period.



On the other hand, Stephen Young, CEO at rival peer-to-peer lending platform NFTfi, considers CryptoPunks to be artwork.&nbsp;



“The 10 million PFP projects that all launched at the same time are all just kind of falling through the floor. And people are rushing to the assets that are showing real value and staying power.”



Young believes CryptoPunks, as well as on-chain generative art such as Autoglyphs or Art Blocks collections such as Squiggles, Fidenza and Ringers, may appeal now more than ever to traditional art collectors given the adverse market conditions. $60,000 for a Punk is “all of a sudden actually affordable” to fine art collectors, Young said.



“First prices fall all the way along with [ether] until we get to the bottom, and then you&#8217;ll see quality projects start to rise in terms of ether prices again,” he added. “Because, at some point, they&#8217;re cheap.”



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BAYC

NFT.NYC Recap: Bored Apes and Doodles and Snoop Dogg, Oh My!

<div id="highlights-block_6283e36596814" class="highlights">
 <ul>
 <li>A Q&amp;A with Mark Cuban’s entertainment platform Fireside revealed Web3’s disruption of Hollywood</li>
 <li>Spotify and Instagram are experimenting with NFT display features</li>
 </ul>
 
</div>



Music streaming service Spotify has selected a small group of artists to embed and promote NFT galleries on their profiles, <a href="https://musically.com/2022/05/13/spotify-artists-promote-nfts/" target="_blank" rel="noreferrer noopener">according</a> to Music Ally. The NFTs (non-fungible tokens) will appear under the artists’ songs and albums.



Steve Aoki and The Wombats are among the first musicians taking part in the test, and both are big NFT collectors. The feature is currently available to select Android users in the US who can view and buy available NFTs from external marketplaces.



Because users cannot make direct purchases via Spotify, the company is not taking any cut of NFT sales. Spotify sent out a survey to gauge interest and excitement for any additional future NFT implementation on its platform.



Recently, Meta also rolled out a feature for select <a href="https://cms.blockworks.co/meta-trials-nft-display-feature-for-instagram-creators-and-collectors/" target="_blank" rel="noreferrer noopener">Instagram creators to display their NFTs</a> on their feed. 



<h3 class="wp-block-heading">The “Queen of Pop” drop</h3>



Madonna dropped a non-fungible token collaboration with NFT artist Beeple on SuperRare last week that garnered descriptors such as “bizarre” and “spicy” due to its graphic content. The three-part series of NFT videos titled “Mother of Creation” explores the concept of birth, creation and motherhood.



The videos feature a naked 3D avatar of Madonna giving birth to a tree, butterflies and centipedes in different backdrops. The message, <a href="https://motherofcreation.xyz/#charities" target="_blank" rel="noreferrer noopener">according</a> to the website, likens how children come into the world to how an artist brings creativity to life: “You never know where you are going to find life, and you can never give up hope.” 



Proceeds from the sale will benefit three nonprofit organizations that support mothers across the globe, including The Voices of Children Foundation, The City of Joy, and Black Mama’s Bail Out. The triptych was created with infrastructure support by Moonpay, which also reportedly contributed $100,000 to each charity.



So far, 309.1 ETH ($636,823) has been accrued in sales on SuperRare at the time of publication.&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh6.googleusercontent.com/g8jGtmXF798IcPxAz9RIXCafyvRh3aW3AfwEODA9ATqdkOXCQ7bBjYt9WNu-XQb1uFBuX2pdj0dIpAGDnNbwZPYMuXDJswbuaxCEvsQvKzBNOQxvqd54fYiuKbAr-7Da4vpBD9p_ifc4LGubQQ" alt=""/></figure>



<h3 class="wp-block-heading">Fireside x SKALE Hollywood grant program</h3>



Mark Cuban’s entertainment platform Fireside and Ethereum-based blockchain network SKALE recently announced a $100 million Web3 creator fund. The “Creatives Unleashed” grant program aims to empower the next generation of Hollywood creatives to transition to Web3 and make content without the middlemen.



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">We&#39;re so excited to announce our industry first partnership with <a href="https://twitter.com/SkaleNetwork?ref_src=twsrc%5Etfw">@SkaleNetwork</a> , the $100M Creators Unleashed Grant Program, a game changer for media and entertainment creators to accelerate their transition to Web3! Learn more at<a href="https://t.co/ZoWomX3uxb">https://t.co/ZoWomX3uxb</a> <a href="https://t.co/QesP0VcPzI">pic.twitter.com/QesP0VcPzI</a>&mdash; Fireside (@FiresideChatApp) <a href="https://twitter.com/FiresideChatApp/status/1524531915251879936?ref_src=twsrc%5Etfw">May 11, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



Blockworks spoke to Fireside and SKALE to learn more about the partnership.&nbsp;



BW: What kinds of creatives is the program looking for?



Fireside: Fireside is home to over 2,000 different types of creators, including podcasters,vodcasters, authors, comedians, actors, television hosts, filmmakers, musicians and more. This program is for any Fireside Creator who is looking to “Web3-ify” their business with better community engagement tools and unlock crypto-enabled business models. This is the solution for any professional creator who has an established audience and wants to accelerate the transition of their media and entertainment businesses to Web3 via Fireside in a simple way without a big upfront investment.



BW: What problems in Hollywood is Fireside trying to tackle? Why use blockchain technology to do so?



Fireside: We are already seeing signals that the next big content hits will be created between creators and their audiences and brands directly. This is where Web3 comes in by removing traditional middlemen and unlocking entirely new business models where communities and brands can now participate as part of the intellectual property creation and distribution, and help shape the media empires of the future.



Fireside is the next evolution of media and entertainment which is participatory, creator-led, and decentralized in a way that brings creators and their audiences closer than ever before.&nbsp;



BW: What is SKALE&#8217;s long-term vision? Why partner with a content studio like Fireside?



SKALE: Our purpose is to bring the power of blockchains to 1 billion people globally in a way that&#8217;s optimized to give everyday consumers a great user experience. We do this by creating a scalable network of hundreds to tens of thousands of interconnected SKALE chains that work to power decentralized Web3 applications, much like Amazon Web Services does for mobile apps today.



The reason we&#8217;re so excited to work with Fireside is because they&#8217;re really creating a new paradigm for how content is being funded, created and distributed, all using the power of decentralized blockchains. Content has always been king, and we love being able to offer a solution that lets creators do it faster, more affordably and in a way that disintermediates the middleman, so they can create more content for people to consume.



Interview responses were edited for brevity and clarity.



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Get the news in your inbox. Explore Blockworks newsletters:



<ul class="wp-block-list">
<li><a href="https://blockworks.co/newsletter/thebreakdown">The Breakdown</a>: Decoding crypto and the markets. Daily.</li>



<li><a href="https://blockworks.co/newsletter/empire">Empire</a>: Crypto news and analysis to start your day.</li>



<li><a href="https://blockworks.co/newsletter/forwardguidance">Forward Guidance</a>: The intersection of crypto, macro and policy.</li>



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madonna