Matthew Iles
Matthew is a brand strategist and Web3 product builder. He is the co-founder & COO of Mojito, the first company to spin out of Serotonin. Mojito is a Web3 platform for NFT commerce that powers Sotheby’s dedicated NFT marketplace, Sotheby’s Metaverse, where Matthew currently serves as Managing Director. Previous to his work at Serotonin, Matthew founded the blockchain-for-journalism startup Civil, which was acquired by ConsenSys, one of the most important companies in the Ethereum blockchain ecosystem. Before entering the world of decentralized technology, Matthew led Nine Lines, a prominent marketing agency where he worked with 40+ consumer startups over 6 years, and he co-created the digital marketing course for General Assembly.
Matthew is a brand strategist and Web3 product builder. He is the co-founder & COO of Mojito, the first company to spin out of Serotonin. Mojito is a Web3 platform for NFT commerce that powers Sotheby’s dedicated NFT marketplace, Sotheby’s Metaverse, where Matthew currently serves as Managing Director. Previous to his work at Serotonin, Matthew founded the blockchain-for-journalism startup Civil, which was acquired by ConsenSys, one of the most important companies in the Ethereum blockchain ecosystem. Before entering the world of decentralized technology, Matthew led Nine Lines, a prominent marketing agency where he worked with 40+ consumer startups over 6 years, and he co-created the digital marketing course for General Assembly.
The next big trend in Web3 after loyalty may very well be a more efficient and engaging form of advertising
by Matthew Iles /