![Matthew Iles](/_next/image?url=https%3A%2F%2Fblockworks-co.imgix.net%2Fwp-content%2Fuploads%2F2023%2F12%2FMatthew-Iles-CoFounder-Partner-1.png&w=1024&q=75)
Matthew Iles
Matthew is a brand strategist and Web3 product builder. He is the co-founder & COO of Mojito, the first company to spin out of Serotonin. Mojito is a Web3 platform for NFT commerce that powers Sotheby’s dedicated NFT marketplace, Sotheby’s Metaverse, where Matthew currently serves as Managing Director. Previous to his work at Serotonin, Matthew founded the blockchain-for-journalism startup Civil, which was acquired by ConsenSys, one of the most important companies in the Ethereum blockchain ecosystem. Before entering the world of decentralized technology, Matthew led Nine Lines, a prominent marketing agency where he worked with 40+ consumer startups over 6 years, and he co-created the digital marketing course for General Assembly.
Matthew is a brand strategist and Web3 product builder. He is the co-founder & COO of Mojito, the first company to spin out of Serotonin. Mojito is a Web3 platform for NFT commerce that powers Sotheby’s dedicated NFT marketplace, Sotheby’s Metaverse, where Matthew currently serves as Managing Director. Previous to his work at Serotonin, Matthew founded the blockchain-for-journalism startup Civil, which was acquired by ConsenSys, one of the most important companies in the Ethereum blockchain ecosystem. Before entering the world of decentralized technology, Matthew led Nine Lines, a prominent marketing agency where he worked with 40+ consumer startups over 6 years, and he co-created the digital marketing course for General Assembly.
![article-image](/_next/image?url=https%3A%2F%2Fblockworks-co.imgix.net%2Fwp-content%2Fuploads%2F2023%2F12%2Fgold-cookies.jpg&w=1536&q=40)
The next big trend in Web3 after loyalty may very well be a more efficient and engaging form of advertising
by Matthew Iles /