Sebastian Sinclair

<div id="highlights-block_62b3c702e0cc6" class="highlights">
 <ul>
 <li>Coinbase is ending its more than four-year run with its Pro service in a move viewed by some as an attempt to bundle fees into one platform</li>
 <li>&#8220;Overlapping sets of features&#8221; and &#8220;friction&#8221; between Coinbase&#8217;s standard and professional services were given as a reason for the move</li>
 </ul>
 
</div>



Major US-based crypto exchange provider Coinbase is ending a more than four-year run with its professional trader-focused platform in a move that will bring all of its crypto activity under one roof.



Its Coinbase Pro service would be rolled into one unified account within the more novice-friendly Coinbase platform by the end of the year, according to a company <a href="https://blog.coinbase.com/hello-advanced-trade-goodbye-coinbase-pro-5b0715b03ef0" target="_blank" rel="noreferrer noopener">blog post</a> on Wednesday.



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">&#8220;Many customers rely on Coinbase Pro and Coinbase.com for overlapping sets of features and often experience friction when transferring balances back-and-forth between the two products,&#8221; the company said in its post.</blockquote>



<a href="https://twitter.com/williamlegate/status/1539702640455700483?s=20&amp;t=zqtOSyRNK_vmvhMQfyYPwg" target="_blank" rel="noreferrer noopener">Proponents</a> argue the Pro service had allowed more savvy users to <a href="https://twitter.com/RedGump_01/status/1539709186870857730?s=20&amp;t=zqtOSyRNK_vmvhMQfyYPwg" target="_blank" rel="noreferrer noopener">circumvent fees</a> charged from trading activity on the standard platform by booking a profit on Pro before sending their digital assets back.



Coinbase Chief Operating Officer Emilie Choi said the exchange was &#8220;doubling down&#8221; on its Pro user experience by integrating advanced features into the main app.



&#8220;This is about merging those advanced features into one platform. Same pricing as the Pro app. Pure and simple,&#8221; Choi said in a <a href="https://twitter.com/emiliemc/status/1539848026193158144?s=20&amp;t=HkI-qghJL2ujO_0KNWdlng" target="_blank" rel="noreferrer noopener">tweet</a>.



Features including&nbsp;staking,&nbsp;borrowing,&nbsp;dApp wallet, and the&nbsp;Coinbase Card have slowly been added over time to the standard platform but will now be available&nbsp;from a single platform balance, the exchange said.



Earlier this month, Coinbase announced it would be cutting <a href="https://cms.blockworks.co/coinbase-cut-workforce-ceo-wary-of-potential-recession/" target="_blank" rel="noreferrer noopener">18% of its workforce</a>, more than 1,100 people, in a bid to curb costs amid a declining market. The company also moved to <a href="https://cms.blockworks.co/coinbase-latest-crypto-firm-to-cut-costs-amid-market-downturn/" target="_blank" rel="noreferrer noopener">rescind job offers</a> to hundreds more.



A replacement service known as <a href="https://blog.coinbase.com/bringing-advanced-trading-tools-to-coinbase-1fd5a590113b" target="_blank" rel="noreferrer noopener">Advanced Trade</a>, unveiled in November, will pick up the slack of Coinbase Pro — it will attempt to resolve &#8220;friction&#8221; by being embedded into the Coinbase mobile app and Coinbase.com platform.



Launched in May 2018, Coinbase Pro overtook Coinbase&#8217;s aging GDAX platform — also targeted toward sophisticated investors — in a revamp designed to attract traders and investors in a heavily contested market for exchange providers.



The platform featured a completely redesigned interface, enhanced charting tools and simplified deposits and withdrawals. Coinbase said it will notify customers, at an unspecified time, on when exactly it will end Coinbase Pro.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Start your day with top crypto insights from David Canellis and Katherine Ross. <a href="https://blockworks.co/newsletter/empire">Subscribe to the Empire newsletter</a>.



Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin. <a href="https://blockworks.co/newsletter/onthemargin">Subscribe to the Forward Guidance newsletter</a>.



Get alpha directly in your inbox with the <a href="https://blockworks.co/newsletter/research">0xResearch newsletter</a> — market highlights, charts, degen trade ideas, governance updates, and more.



The Lightspeed newsletter is all things Solana, in your inbox, every day. <a href="https://blockworks.co/newsletter/lightspeed">Subscribe to daily Solana news</a> from Jack Kubinec and Jeff Albus.