Coinbase Pro Service Will Move Under Roof

Coinbase will replace its professional-focused service with “Advanced Trade,” which is expected to roll into its standard platform


Blockworks exclusive art by axel rangel


key takeaways

  • Coinbase is ending its more than four-year run with its Pro service in a move viewed by some as an attempt to bundle fees into one platform
  • “Overlapping sets of features” and “friction” between Coinbase’s standard and professional services were given as a reason for the move

Major US-based crypto exchange provider Coinbase is ending a more than four-year run with its professional trader-focused platform in a move that will bring all of its crypto activity under one roof.

Its Coinbase Pro service would be rolled into one unified account within the more novice-friendly Coinbase platform by the end of the year, according to a company blog post on Wednesday.

“Many customers rely on Coinbase Pro and for overlapping sets of features and often experience friction when transferring balances back-and-forth between the two products,” the company said in its post.

Proponents argue the Pro service had allowed more savvy users to circumvent fees charged from trading activity on the standard platform by booking a profit on Pro before sending their digital assets back.

Coinbase Chief Operating Officer Emilie Choi said the exchange was “doubling down” on its Pro user experience by integrating advanced features into the main app.

“This is about merging those advanced features into one platform. Same pricing as the Pro app. Pure and simple,” Choi said in a tweet.

Features including staking, borrowing, dApp wallet, and the Coinbase Card have slowly been added over time to the standard platform but will now be available from a single platform balance, the exchange said.

Earlier this month, Coinbase announced it would be cutting 18% of its workforce, more than 1,100 people, in a bid to curb costs amid a declining market. The company also moved to rescind job offers to hundreds more.

A replacement service known as Advanced Trade, unveiled in November, will pick up the slack of Coinbase Pro — it will attempt to resolve “friction” by being embedded into the Coinbase mobile app and platform.

Launched in May 2018, Coinbase Pro overtook Coinbase’s aging GDAX platform — also targeted toward sophisticated investors — in a revamp designed to attract traders and investors in a heavily contested market for exchange providers.

The platform featured a completely redesigned interface, enhanced charting tools and simplified deposits and withdrawals. Coinbase said it will notify customers, at an unspecified time, on when exactly it will end Coinbase Pro.

Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.


Upcoming Events

Salt Lake City, UT

MON - TUES, OCT. 7 - 8, 2023

Blockworks and Bankless in collaboration with buidlbox are excited to announce the second installment of the Permissionless Hackathon – taking place October 7-8 in Salt Lake City, Utah. We’ve partnered with buidlbox to bring together the brightest minds in crypto for […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Research Report Cover Vertex.jpg


The proliferation of new perp DEXs has led to fragmented liquidity across various DEXs and chains. Vertex, known for its vertically-integrated DEX that includes spot, perpetual, and integrated money markets, is now tackling cross-chain liquidity fragmentation through horizontal integration with the launch of new Edge instances. Vertex's integrated offerings and cross-margined account structure amplify the benefits of new instances: native cross-chain spot trading, optimized cross-chain basis trading, consistent interest rates, reduced bridging friction, and more.


Partnering with EtherFi and Angle, the fully on-chain perp DEX features bespoke collateral



Gavin Wood introduced the next evolutionary step for the Polkadot network: the Join-Accumulate Machine, or JAM


The side events were the places to be at Consensus 2024, according to attendees


Also, who’s come out swinging in the spot ether ETF fee war — and who could undercut them


I know it is not in their nature, but US regulators could learn a lot by researching the digital asset frameworks that overseas regulators have already gotten right


Also, the ETF hype train can count out at least one member