Coinbase Pro Service Will Move Under Roof

Coinbase will replace its professional-focused service with “Advanced Trade,” which is expected to roll into its standard platform


Blockworks exclusive art by axel rangel


key takeaways

  • Coinbase is ending its more than four-year run with its Pro service in a move viewed by some as an attempt to bundle fees into one platform
  • “Overlapping sets of features” and “friction” between Coinbase’s standard and professional services were given as a reason for the move

Major US-based crypto exchange provider Coinbase is ending a more than four-year run with its professional trader-focused platform in a move that will bring all of its crypto activity under one roof.

Its Coinbase Pro service would be rolled into one unified account within the more novice-friendly Coinbase platform by the end of the year, according to a company blog post on Wednesday.

“Many customers rely on Coinbase Pro and for overlapping sets of features and often experience friction when transferring balances back-and-forth between the two products,” the company said in its post.

Proponents argue the Pro service had allowed more savvy users to circumvent fees charged from trading activity on the standard platform by booking a profit on Pro before sending their digital assets back.

Coinbase Chief Operating Officer Emilie Choi said the exchange was “doubling down” on its Pro user experience by integrating advanced features into the main app.

“This is about merging those advanced features into one platform. Same pricing as the Pro app. Pure and simple,” Choi said in a tweet.

Features including staking, borrowing, dApp wallet, and the Coinbase Card have slowly been added over time to the standard platform but will now be available from a single platform balance, the exchange said.

Earlier this month, Coinbase announced it would be cutting 18% of its workforce, more than 1,100 people, in a bid to curb costs amid a declining market. The company also moved to rescind job offers to hundreds more.

A replacement service known as Advanced Trade, unveiled in November, will pick up the slack of Coinbase Pro — it will attempt to resolve “friction” by being embedded into the Coinbase mobile app and platform.

Launched in May 2018, Coinbase Pro overtook Coinbase’s aging GDAX platform — also targeted toward sophisticated investors — in a revamp designed to attract traders and investors in a heavily contested market for exchange providers.

The platform featured a completely redesigned interface, enhanced charting tools and simplified deposits and withdrawals. Coinbase said it will notify customers, at an unspecified time, on when exactly it will end Coinbase Pro.

Don’t miss the next big story – join our free daily newsletter.


Upcoming Events

Hilton Metropole | 225 Edgware Rd, London

Mon - Wed, March 18 - 20, 2024

Crypto’s premier institutional conference returns to London in March 2024. The DAS: London Experience: Attend expert-led panel discussions and fireside chats Hear the latest developments regarding the crypto and digital asset regulatory environment directly from policymakers and experts.

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Research report - cover graphics (1).jpg


In this report, we dive into crypto private market data to gather insights on where the future of the industry is headed. Despite a notable downturn in private raises, capital continues to infuse promising projects that aim to transform payments, banking, consumer experiences, community, and more, with 2023 being the fourth-largest year for crypto venture capital.


Revolut said that the standalone crypto exchange is currently “invite only”


The stock price jump comes after Coinbase reported ending its seven-quarter run of net losses during the fourth quarter


BUZZ holds shares of Coinbase, Robinhood and MicroStrategy


Opinion: Even though I didn’t pay for my “Diamond Hands” burger with BTC, don’t let that fool you into thinking that crypto’s development is futile


The results mark “a major positive inflection point,” one analyst says, as the exchange carries net income momentum into a crypto rally


While the slate of 10 US spot bitcoin funds have tallied $4.6 billion of net inflows thus far, half of the field is lagging the leaders