Ben Strack

<div id="highlights-block_622b9057b548f" class="highlights">
 <ul>
 <li>The filing comes as the SEC rejected proposed spot bitcoin ETFs from fund issuers NYDIG and Global X Thursday</li>
 <li>Exchange Traded Concepts launched the Fount Metaverse ETF in October</li>
 </ul>
 
</div>



Private label ETF issuer Exchange Traded Concepts is planning to launch an index-tracking ETF that targets NFT companies.&nbsp;



The ETF, which tracks a Fount Investment Company index, is designed to track the performance of businesses that develop, manufacture, distribute or sell products or services in token technology subindustries, according to <a href="https://www.sec.gov/Archives/edgar/data/1452937/000121390022011649/s135666_485apos.htm" target="_blank" rel="noreferrer noopener">a Thursday regulatory disclosure</a>. 



That includes arts and entertainment, gaming, blockchain technology and NFT (non-fungible token) infrastructure.



“Each token economy company’s one year forecasted revenue is reviewed and only companies that are expected to derive more than 50% of their revenue from a token technology sub-industry may be included in the index,” the filing states.



The disclosure notes that NFTs are a way for individuals to own, collect and sell digital works of art. But the firm predicts that these non-fungible tokens will also “significantly alter traditional business models operated within the gaming industry.”&nbsp;



Integrating NFTs into gaming introduces a play-to-earn model where gamers can earn one-of-a-kind assets, such as plots of land, characters and costumes, which can be traded or sold.&nbsp;



<h3 class="wp-block-heading">The future of NFTs</h3>



Executives at Pantera Capital, which has<a href="https://cms.blockworks.co/pantera-capitals-blockchain-fund-has-1b-in-commitments/" target="_blank" rel="noreferrer noopener"> $1 billion in commitments</a> for a blockchain fund, labeled gaming as “a huge sector for years to come,” saying NFTs will help make that happen. 



Crypto exchange FTX last month unveiled <a href="https://cms.blockworks.co/ftx-to-launch-gaming-unit-to-support-mainstream-crypto-adoption/" target="_blank" rel="noreferrer noopener">a new gaming division</a> to allow developers to launch tokens and build NFTs within their online worlds.



Blockchain software technology company <a href="https://cms.blockworks.co/onboarding-the-next-wave-of-metamask-users-through-nfts/" target="_blank" rel="noreferrer noopener">ConsenSys said</a> it’s looking to use ​​NFTs to onboard the next tens of millions of users into its main product, Metamask, and is exploring collateralization, fractionalization, swapping, borrowing and lending.



Beyond collectibles, Johnna Powell, global co-head of ConsenSys NFTs, said a person’s resume, medical records or driver’s license could be NFTs.



“NFTs are at its core a structural innovation,” Upshot CEO Nick Emmons said during an ETHDenver panel last month. “As more exotic and esoteric financial instruments and vehicles come online, they will be represented as NFTs and will be able to fill in the rest of this picture of what a truly decentralized expressive financial system looks like.”



<h3 class="wp-block-heading">In the absence of spot crypto ETFs</h3>



The number of crypto-related ETFs in registration and on the market has grown in recent months as the Securities and Exchange Commission <a href="https://cms.blockworks.co/will-bidens-executive-order-speed-up-spot-bitcoin-etf-approval/" target="_blank" rel="noreferrer noopener">has not yet approved</a> an ETF that would invest in bitcoin directly. 



The SEC on Thursday rejected spot bitcoin ETF proposals from fund issuers <a href="https://www.sec.gov/rules/sro/nysearca/2022/34-94395.pdf" target="_blank" rel="noreferrer noopener">NYDIG</a> and <a href="https://www.sec.gov/rules/sro/cboebzx/2022/34-94396.pdf" target="_blank" rel="noreferrer noopener">Global X</a>.



Exchange Traded Concepts launched the Fount Metaverse ETF (MTVR) in October. The fund has roughly $11 million assets under management.



<a href="https://cms.blockworks.co/defiance-co-founder-nfts-will-be-bigger-than-the-internet/" target="_blank" rel="noreferrer noopener">Defiance ETFs in December launched</a> its Digital Revolution ETF (NFTZ), which invests in NFT marketplaces and issuers. That product currently also manages about $11 million of assets.



The Thursday filing did not indicate a ticker or expense ratio for the proposed Fount Token Economy ETF. A spokesperson for the company did not immediately return a request for comment.



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Fount Token Economy Index