Bart Hillerich


<p>Customer acquisition continues to become increasingly competitive, complex, and expensive for brands working to market their products successfully. The result? A global marketing arms race that has seen marketing budgets significantly grow in recent years, as evidenced by the following quick data highlights:</p>



<ul>
<li>According to the 2022 edition of <a href="https://cmosurvey.org/wp-content/uploads/2022/02/The_CMO_Survey-Topline_Report-February_2022.pdf" target="_blank" rel="noreferrer noopener">Deloitte’s annual CMO survey</a>, marketing budgets will comprise roughly 13.6% of a company’s total budget in 2023, up 3.9% from the two years prior.</li>



<li>According to <a href="https://www.futuremarketinsights.com/reports/digital-marketing-analytics-market" target="_blank" rel="noreferrer noopener">Future Market Insights Global and Consulting Pvt. Ltd.</a>, the global digital marketing analytics market stood at $4.2B in 2021 and is expected to reach $27.2B by 2031.</li>
</ul>



<p>Despite increasing spending, there is still significant data left out of the customer acquisition equation due to technology limitations. How does Starbucks know if a consumer visited one of their Target locations because they were shopping for dog food instead of a new video game? How does a company like Nike know how often purchasers of its latest running shirt are actually wearing it to run?</p>



<p>Today, it’s impossible for brands to answer these questions—impossible, that is, until they apply blockchain technology.&nbsp;</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true"><p lang="en" dir="ltr">The future of business is not online or in-store.<br><br>It&#39;s an evolution where brands use NFTs to seamlessly integrate every customer touchpoint, both digital and physical.<br><br>Don&#39;t believe me? <br><br>Thousands of brands are still struggling to strike a balance between their controlled…</p>&mdash; Elli (@ellihandro) <a href="https://twitter.com/ellihandro/status/1683609396172005378?ref_src=twsrc%5Etfw">July 24, 2023</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<p>Central to this evolution is a new single-wallet approach to crypto ecosystems. Poised to significantly improve crypto&#8217;s user experience, it has the potential to unlock a hidden world of superior consumer data and interconnected brand ecosystems that, while still under development, will forever change customer acquisition and how brands coexist.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">On-chain data revolutionizes how brands attract consumers</h2>



<p>Blockchain implementation will significantly ease the burdens of customer acquisition and bring on-chain data to the forefront of marketing efforts worldwide, enabling brands to far better cater to consumer needs. On-chain data is superior to traditional consumer data in many ways and holds the key to powering the future of customer acquisition. Here are some of its advantages:&nbsp;</p>



<ul>
<li>With on-chain data, businesses don’t need to pay for licenses or subscriptions to access data.</li>



<li>As on-chain data is secure, companies don’t need to invest in expensive security solutions to protect their data.</li>



<li>Because on-chain data is transparent, businesses can ensure it hasn’t been tampered with and don’t need to spend so much money on auditing and compliance costs.</li>
</ul>



<p>To gain unprecedented access to previously impossible questions (like those in the previous section), brands can start by implementing blockchain into the consumer journey and take physical products on-chain. This can occur by leveraging emerging technologies like <a href="https://www.nomtek.com/blog/what-are-nfc-tags" target="_blank" rel="noreferrer noopener">NFC chips</a> linked to NFTs, which Nike has already done with their <a href="https://rtfkt.com/faq/rtfkt-wm-chip" target="_blank" rel="noreferrer noopener">RTFKT WM Chip</a>.</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true"><p lang="en" dir="ltr">.<a href="https://twitter.com/RTFKT?ref_src=twsrc%5Etfw">@rtfkt</a> &amp; <a href="https://twitter.com/Nike?ref_src=twsrc%5Etfw">@nike</a> changed the game forever. All off blockchain tech! Their newest sneaker offering has WM chip built inside! What does it do? Scanning it pulls up the digital NFT, which shows who owns it, when they bought it, and for how much! This is digital provable ownership. <a href="https://t.co/PiCIABZNeq">pic.twitter.com/PiCIABZNeq</a></p>&mdash; franalations.eth (@franalations23) <a href="https://twitter.com/franalations23/status/1589027074521858048?ref_src=twsrc%5Etfw">November 5, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<p>As products are increasingly taken on-chain, a collective of blockchain-integrated brands will form, laying the foundation for global ecosystems of interconnected brands to emerge. From there, brand loyalty rewards programs <a href="https://news.delta.com/sip-your-way-more-coffee-or-your-next-big-trip-delta-air-lines-and-starbucks-launch-loyalty" target="_blank" rel="noreferrer noopener">can be linked</a> cheaper and faster than ever, novel experiences can be created around products, and consumer activity can be tracked like never before. These concepts become essential pillars of customer acquisition within the network, and as more companies join, the value proposition for incumbent companies to enhance consumer experiences increases exponentially.</p>



<p>The result? A network effect-powered blockchain that brands are highly incentivized to join and collaborate on.&nbsp;</p>



<p>When we consider how these blockchains could increasingly begin to take form over time, it’s essential to highlight the role that <a href="https://blockworks.co/news/measuring-decentralization-is-your-crypto-decentralized">decentralization</a> plays in the mix. While some crypto natives advocate for absolute decentralization, it can pose challenges for brands seeking to deliver personalized experiences to consumers. Particularly for luxury and service industries, designing and providing tailored experiences hold immense importance. Finding the right balance between decentralization is therefore essential to enable these industries to leverage blockchain technology.</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/yqW97adMSg-Pm2l5umNzKiVb4chIjoZISCe841n7qnoi0DPrEFlTqObfdSbNlwyPOBqeFRdCQmUW9rMGxhHDvoOEVNRK3Calupm1t5t_mTPqIlC9G8S7EKm-ikYiArBoxHMxLp5-Uh-CJHe1LDFRSBY" alt=""/><figcaption class="wp-element-caption"><em>Aurora blockchain vs. alternatives | Source: <a href="https://aurora.dev/" target="_blank" rel="noreferrer noopener">Aurora</a></em></figcaption></figure>



<p>The solution comes in the form of Web2-optimized blockchains like <a href="https://aurora.dev/" target="_blank" rel="noreferrer noopener">Aurora</a>, where brands enjoy the dual benefits of enhanced flexibility and the ability to shape customers’ experiences, leveraging features such as:&nbsp;</p>



<ul>
<li>Control access to their own blockchains</li>



<li>Dictate which apps and tokens are available to trade</li>



<li>Control whether they, or consumers, are responsible for gas fees</li>
</ul>



<p>Despite its advantages, blockchain has yet to be adopted on a global scale, and ecosystems of brands leveraging on-chain data to provide better value to consumers are nowhere to be found. This can be primarily attributed to the difficulties that brands and consumers have when onboarding to crypto, of which none have been more frequently cited in recent years than those that stem from crypto wallets. It’s no secret that they provide a steep learning curve and other sources of friction that typically bog down the onboarding process for brands and consumers alike.&nbsp;</p>



<h2 class="wp-block-heading">A single-wallet approach is key to the development of brand ecosystems</h2>



<p>Crypto-natives have become accustomed to managing various wallets across different blockchains and applications, embracing the inherently complex nature of crypto. However, the prevailing &#8220;multi-wallet approach&#8221; poses significant friction within apps, making it less suitable for the average user or Web2 brands seeking a smoother experience.</p>



<p>To put this into perspective, just imagine how frustrating it would be if gamers needed to have a separate account for every PlayStation game they play!</p>



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/bjMgbgm_iGRdr6DQvQya7hjpIi43Uwv03KNG9i834JKIls3GqBhaR9fOchWq0rxcBBWBBYUFn8NXLyX9qSqLslboep1wePpRk7lqCw6A-85BI5Q5MM5isJV5kU9Kd0oeTvEdXyWyzASqyZBUHWm8pWQ" alt=""/><figcaption class="wp-element-caption"><em>Aurora Pass brings ease to onboarding to crypto | Source: <a href="https://aurora.dev/" target="_blank" rel="noreferrer noopener">Aurora</a></em></figcaption></figure>



<p>Adopting a single-wallet approach—like that of the <a href="https://auroracloud.dev/pass" target="_blank" rel="noreferrer noopener">Aurora Pass</a>—is a strong path to alleviate the challenges of wallet tracking for individuals while simultaneously fostering the growth of the interconnected brand ecosystems that are still missing today.</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true"><p lang="en" dir="ltr">A loyalty Program on the blockchain is one of the best use of this tech!<br><br>it helps brands with <br><br>&#8211; bringing the community together<br>&#8211; Increase Brand awareness<br>&#8211; Increase LTV (lifetime customer value)<br>&#8211;  reduces Customer acquisition cost <br><br>and many more, endless opportunities here.</p>&mdash; Rohan🧢 (@Rohan_0g) <a href="https://twitter.com/Rohan_0g/status/1585538374592405506?ref_src=twsrc%5Etfw">October 27, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<p>In addition to the significant advantage of simplifying the onboarding process for users, the implementation of a single-wallet approach also simplifies blockchain implementation for brands. By consolidating digital assets within the same wallet, brands can easily leverage on-chain data and collaborate on joint activations with other brands. This opens up opportunities for the formation of expansive brand ecosystems, facilitating the growth and synergy among participating brands.</p>



<p>Imagine the possibilities that can arise when, for instance, a wine brand can identify a customer’s <a href="https://blockworks.co/news/starbucks-airdropping-more-nfts">Starbucks loyalty NFT</a> and extend them a special partnership discount. We’ll also see famous musicians become able to easily verify their top fans and send rewards on-chain, consumers gain the ability to sell and transfer loyalty rewards programs, and so much more. These advancements will not only significantly reduce customer acquisition costs, but also eliminate barriers to onboarding in the Web3 ecosystem.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">Global brand ecosystems will rise</h2>



<p>The widespread implementation of blockchain technology into customer acquisition will predictably generate several large distinct global ecosystems, each featuring a mix of brands that collaborate to acquire the attention, money, and loyalty of consumers.&nbsp;</p>



<p>It’ll be fascinating to see how ecosystems work together to compete against other ecosystems utilizing different blockchains, wallets, etc. For those integrating with chains that offer flexible customization options while utilizing a single-wallet approach, they could very well have a leg up on the competition.&nbsp;</p>



<p>In the end, what’s important about these future brand ecosystems is that the consumer wins. Everything from shopping and loyalty rewards programs to gaming will become much simpler in usability and better suited to provide value. With every brand on Earth able to benefit from this concept and millions of users at stake, the development of blockchain-powered brand ecosystems is a clear path to making the mass adoption of blockchain a reality.</p>



<p><em><a href="https://aurora.dev/" target="_blank" rel="noreferrer noopener">Sponsored by Aurora</a></em>.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



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This wallet tactic could scale global on-chain brand ecosystems

Ornella Hernandez

<div id="highlights-block_62c6e8eed1f51" class="highlights">
        <ul>
                <li>Polygon and Ethereum-based NFTs were tested on some selected users on Facebook at the start of this month</li>
                <li>Otherdeed was the most-traded project on OpenSea the past few days, which had 988 ETH in sales, an uptick most likely due to the anticipation of the upcoming Otherdeed metaverse</li>
            </ul>
    
</div>



<h3 class="wp-block-heading"><strong>Web3 gaming console is met with mixed reviews</strong></h3>



<p>Web3 company Polium is attempting to build a gaming console that will support multiple blockchains and NFTs. The company <a href="https://medium.com/@Polium_/polium-one-the-worlds-first-multi-chain-gaming-console-5052a44594c8" target="_blank" rel="noreferrer noopener">seeks</a> to “bring mass adoption into the Web3 space” to entice traditional gamers away from strictly playing on their PCs.&nbsp;</p>



<p>Heralded “Polium One,” the console will run games built on the ImmutableX, Ethereum, Solana, Polygon, BNB Chain, Harmony, EOS and WAX blockchains. A multichain wallet for trading, swapping and staking cryptocurrency will be available, according to press materials.</p>



<p>Its estimated release date is set for the third quarter of 2024, but the device is still a work in progress. Many Twitter users have been quick to criticize the project.</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true"><p lang="en" dir="ltr">We are introducing the Polium One, A multi-chain console for Web 3 Gaming. <a href="https://twitter.com/hashtag/Web3OnConsole?src=hash&amp;ref_src=twsrc%5Etfw">#Web3OnConsole</a> <a href="https://t.co/tkRaP2O13A">pic.twitter.com/tkRaP2O13A</a></p>&mdash; Polium (@Polium__) <a href="https://twitter.com/Polium__/status/1543288314433867777?ref_src=twsrc%5Etfw">July 2, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<p>After Polium’s logo was called out for resembling the Nintendo GameCube logo, the company <a href="https://twitter.com/Polium__/status/1543939765644443651?s=20&amp;t=VeRSMP4t4oEH7DK92_n6AA" target="_blank" rel="noreferrer noopener">denied</a> the likeness via Twitter and stated a new original logo is in the works.</p>



<p>The intended specifications for the console include 4K Ultra HD resolution at 120 frames per second and a fingerprint scanner on the controller that was originally called Touch ID — until Twitter users pointed out the term is an Apple trademark.</p>



<p>Polium aims to have a functional prototype in “a few months” that is “built by the community.”&nbsp;</p>



<h3 class="wp-block-heading"><strong>RTFKT provides new utility to Clone X holders</strong></h3>



<p>The Nike-owned RTFKT NFT (non-fungible token) collection has <a href="https://rtfktstudios.medium.com/a-new-era-begins-the-start-of-the-avatar-economy-91f644be33be" target="_blank" rel="noreferrer noopener">marked</a> the beginning of a “new era” by granting full commercial rights to Clone X NFT holders. The company said owners will be able to use their Clones to mint fan art NFTs, make merch or music, and create their own businesses.</p>



<p>RTFKT is providing community members with the necessary files of their Clones to render 3D models and animations on software such as Maya and Blender.&nbsp;</p>



<p>The company envisions an ecosystem where a new generation of creators can collaborate with 3D artists, become virtual YouTubers or design their own wearables.&nbsp;</p>



<p>“The era of PFP is over, welcome to the Avatar Economy,” RTFKT stated on Medium.</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true"><p lang="en" dir="ltr">A new Era begins <br>3D Files 🌐<br>Full Commercial Rights 👩‍⚖️<br>It’s time to CREATE 🧵<a href="https://twitter.com/hashtag/clonesunlocked?src=hash&amp;ref_src=twsrc%5Etfw">#clonesunlocked</a> 🔓 <a href="https://t.co/fYqx6Sbg23">pic.twitter.com/fYqx6Sbg23</a></p>&mdash; RTFKT (@RTFKT) <a href="https://twitter.com/RTFKT/status/1544035652848738304?ref_src=twsrc%5Etfw">July 4, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<p>Additionally, Nike recently <a href="https://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&amp;Sect2=HITOFF&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&amp;r=3&amp;f=G&amp;l=50&amp;co1=AND&amp;d=PG01&amp;s1=nike&amp;OS=nike&amp;RS=nike" target="_blank" rel="noreferrer noopener">filed</a> a patent with the United States Patent and Trademark Office (USPTO) on June 30 for “video game integration” of NFTs.</p>



<p>The filing states that Nike seeks to patent a method where a “virtual object,” such as a “shoe, article of apparel, headgear, avatar or pet” will be used in digital collectible games from basketball and soccer. Users would be able to unlock NFT sneakers named &#8220;CryptoKicks&#8221; for their avatars, and physical twins of shoes and clothing will be available for retail sale.&nbsp;</p>



<p>The application cites Nike’s main motivations as a need to “more directly influence and/or control” the exclusivity and supply of digital objects in the virtual market as a way of tackling counterfeit footwear and imitation goods. Additionally, the sportswear giant sees creating video games as an opportunity to further physical brand engagement by influencing users in the digital realm.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Phones with built-in crypto wallets are the new trend</strong></h3>



<p>First, Solana Labs <a href="https://cms.blockworks.co/solana-branches-out-to-hardware-development-with-web3-mobile-phone/" target="_blank" rel="noreferrer noopener">announced</a> its plan to build a Web3 Android mobile phone, Saga, to easily transact with cryptocurrency. Now, Ethereum scaling solution Polygon has partnered with two other phone makers to further Web3 access for mobile users.</p>



<p>HTC is <a href="https://twitter.com/htc/status/1541678095870164995?s=20&amp;t=64g3nKcSqoivCm-FHZm8Ew" target="_blank" rel="noreferrer noopener">building</a> the HTC Desire 22 phone so that users can connect with its Vive Flow virtual reality glasses and stream content from the phone’s screen to the wearable’s display. Users will be able to manage their tokens and NFTs on Ethereum and Polygon via the Vive Wallet and the Vive Marketplace. The apps will offer “rich metaverse experiences without a VR headset.”</p>



<p>Polygon has teamed up with phone company Nothing to integrate its tech into the Nothing Phone (1) launching on July 12. The smartphone will not officially be released in North America but will work in the region.</p>



<p>Smartphone users will have access to apps and games on the Polygon platform, as well as its payments features and its proof-based identification solution, Polygon ID. Those who pre-ordered the Nothing Phone (1) became part of an NFT membership club and could receive Nothing’s Black Dot NFTs, which provide early access to certain products, events and benefits.&nbsp;</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true"><p lang="en" dir="ltr">Nothing Series #3. We take a deeper look at Phone (1). See what it takes to build it from the inside out. And to get it ready for the launch.  <a href="https://t.co/VxTHXn1XtJ">https://t.co/VxTHXn1XtJ</a> <a href="https://t.co/CA3fdZBovR">pic.twitter.com/CA3fdZBovR</a></p>&mdash; Nothing (@nothing) <a href="https://twitter.com/nothing/status/1544668542930505729?ref_src=twsrc%5Etfw">July 6, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<h3 class="wp-block-heading"><strong>Latest Funding News</strong></h3>



<ol><li>Zigazoo, a social network for kids built on the Flow blockchain, recently <a href="https://fortune.com/2022/06/28/web3-nft-company-zigazoo-raises-17-million-series-a-funding/" target="_blank" rel="noreferrer noopener">announced</a> a $17 million Series A funding round. Liberty City Ventures led the raise, with participation from venture capital firm Causeway, the NBA, Dapper Labs, OneFootball, Medici VC, Animoca Brands, Lightspeed Venture Partners, Core Ventures, Spartan Group and TikTok stars Charli and Dixie D’Amelio. Zigazoo’s mission is to provide a “safe and positive online community” for children by helping them navigate the world of Web3, NFTs and the metaverse. Capital will be spent on the expansion of Web3 offerings such as NFT drops, increasing the token’s in-app utility, and building an NFT creator studio.</li><li>Gaming-focused VC firm Konvoy Ventures has <a href="https://cms.blockworks.co/konvoy-ventures-launches-150m-fund-to-back-web3-gaming-firms/" target="_blank" rel="noreferrer noopener">raised a $150 million fund</a> to support its portfolio companies during the market downturn and back other gaming startups. The company plans to spend 20% to 30% of that money on blockchain-based games. The firm has previously backed Sky Mavis, the developer of Axie Infinity, as well as the Genopets NFT game and the Ready Player Me avatar platform.</li><li>Bonfire Union, the investment arm of Web3 protocol Mask Network, <a href="https://techcrunch.com/2022/07/06/bonfire-union-mask-network-maiden-fund/" target="_blank" rel="noreferrer noopener">announced</a> that it has raised a $42 million fund with support from Binance, Alameda Research, Animoca Brands, Digital Currency Group, Arweave, HashKey Group and others. Mask Network is a Binance-backed startup that enables users to send cryptocurrencies and encrypted messages through platforms such as Twitter. The firm plans to invest in the “social ecosystem” of Web3, inspired by a fellow Chinese company Tencent, creator of the WeChat app.</li></ol>



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Web3 Watch: Crypto Gaming Console in the Works, Nike’s Metaverse Plans

<div id="highlights-block_627a77c81b5d9" class="highlights">
        <ul>
                <li>Co:Create is a B2B-facing entity that advises Web3 brands</li>
                <li>Other participants in the seed round include VaynerFund, Packy McCormick’s Not Boring Capital, Amy Wu, RTFKT and fractional.art</li>
            </ul>
    
</div>



<p>Andreessen Horowitz (a16z) led a $25 million seed round to fund the launch of Co:Create, a new protocol that intends to support the growth of NFT projects and enable them to launch their own native tokens. VaynerFund, Packy McCormick’s Not Boring Capital, FTX’s head of ventures and gaming Amy Wu, RTFKT and fractional.art participated in the round.</p>



<p>Ever since Yuga Labs’ Bored Ape Yacht Club (BAYC) launched <a href="https://cms.blockworks.co/apecoin-in-for-a-volatile-ride-as-exchanges-list-bored-ape-yacht-club-linked-crypto/" target="_blank" rel="noreferrer noopener">Ethereum utility token ApeCoin</a> (APE), the larger Web3 community is seeing the potential of tying a token to the performance of NFTs (non-fungible tokens). ApeCoin is a governance token for the Ape DAO that launched within BAYC’s first year, and was recently <a href="https://cms.blockworks.co/solana-and-ethereum-suffer-weekend-disruptions-thanks-to-nft-mints/" target="_blank" rel="noreferrer noopener">required to participate</a> in a virtual land sale.</p>



<p>Blockworks spoke to Tara Fung, the co-founder and chief executive officer at Co:Create, who said that the trend of native tokens “is here to stay.”</p>



<p>“There&#8217;s a lot of potential that NFTs hold that still needs to be realized. And it&#8217;s indicative of the fact that the space is quite nascent,” Fung said, adding that she hopes Co:Create can “serve as a core component of the tooling and infrastructure layer to support other creators&#8217; visions.”</p>



<p>In addition to providing the tools and infrastructure for Web3 brands to issue native tokens, Co:Create aims to manage and engage communities through decentralized autonomous organizations (DAOs) while incentivizing the growth of dApp ecosystems around their collections.</p>



<p>According to Fung, Co:Create is about unlocking the potential of NFTs and going beyond drops and sales. Fung is bullish on the power of decentralized governance, citing ApeCoin as an example of a tool that is bringing the BAYC ecosystem to a wider audience through its metaverse and gaming strategies.</p>



<p>In a statement shared with Blockworks, Chris Dixon, general partner at a16z crypto, said the Co:Create protocol “puts creators on the right path to designing and implementing the most challenging components of successful NFT communities.&#8221; He added that the industry is “only beginning to appreciate what a motivated and engaged NFT community is capable of.”</p>



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