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Adidas is Betting Big on the Metaverse; Here’s How
By / December 2, 2021

The sneaker giant revealed a collaboration with the popular NFT collection Bored Ape Yacht Club, along with Punks Comics and crypto investor “Gmoney” on Thursday.

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Microsoft’s Blockchain Director: Major Brands Embracing NFTs Will Drive Mainstream Adoption
By / November 11, 2021

Yorke Rhodes, director of digital transformation, blockchain and cloud supply chain at Microsoft thinks NFTs are “a first toe in the water.”

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Nike Files to Trademark ‘Virtual Goods’; Hiring Metaverse Designers
By / November 2, 2021

The sports apparel and sneaker company filed seven requests for trademarks and patents on their goods ranging from footwear, clothing and sports bags to art, toys and accessories.

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Microsoft CEO: The Metaverse Will Bring Real World into Any Digital Space
By / November 2, 2021

Microsoft CEO Satya Nadella disclosed during the company’s Ignite conference that the technology giant will be implementing an entirely new platform layer known as the metaverse.

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