Genesis Launches Service To Help Corporate Clients With Crypto

Genesis, a subsidiary of Digital Currency Group, launched the Genesis Treasury service to help corporations navigate digital assets Thursday. As bitcoin price sentiment remains bullish and institutional interest picks up, corporations are beginning to understand that they need digital assets on […]

share
  • Genesis Treasury is designed for corporate treasury departments looking to get involved with digital assets
  • The service will walk clients through operational, legal and regulatory concerns surrounding digital currencies

Genesis, a subsidiary of Digital Currency Group, launched the Genesis Treasury service to help corporations navigate digital assets Thursday.

As bitcoin price sentiment remains bullish and institutional interest picks up, corporations are beginning to understand that they need digital assets on their balance sheets, Genesis CEO Michael Moro said. 

“We’re now fielding calls and inbound inquiries from companies everywhere, trying to ask ‘how do I do this? And how can you help me,’” said Moro. “I wasn’t expecting publicly traded companies to call up, wanting Bitcoin on their balance sheets, but that’s exactly what’s happening.” 

Corporations may see value in gaining exposure to digital currencies, but they have concerns about the asset class, Moro said. Most corporate treasury departments have little experience working through the tax, accounting, custody and legal issues that come with holding digital assets. 

“If you were to keep your treasury in U.S. dollars, that is one of those instruments that is pretty much guaranteed to lose value over time,” said Moro. “Bitcoin is an alternative to that.”

Corporations view digital assets far more favorably now than in the past, Moro said. It was once considered irresponsible for businesses to put bitcoin on their balance sheets, but today the opposite is true. 

“It is completely night and day in terms of the corporate sentiment toward bitcoin,” said Moro. “I think people feel more comfortable with it.” 

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates.png

Research

EtherFi, the largest liquid restaking protocol, is repositioning itself as a consumer-facing crypto neobank. Beyond staking, it is building a revenue mix around cards, vaults, and trading, aiming to capture sustainable front-end economics in DeFi. The shift highlights EtherFi’s ambition to expand from infrastructure into a full financial platform.

article-image

Legion’s reputation-based fundraising will expand through Kraken Launch, offering compliant and transparent token sales to global investors

by Blockworks /
article-image

Blockchain protocol introduces XPL token and zero-fee transfers as it targets global stablecoin adoption

by Blockworks /
article-image

With rate cuts priced in and deeper liquidity, it’s not surprising to see certain speculative assets getting a bid

article-image

Lending giant is moving to ERC‑4626 share accounting and preparing to shutter underperforming networks, with 86% of revenue on Ethereum mainnet

article-image

The payments firm introduces a USDC-based app on Stellar, aiming to modernize remittances in volatile currency markets

by Blockworks /
article-image

MarginFi fixed a flaw that could have let attackers borrow funds without repayment

by Blockworks /