Miami Collabs With TIME, Mastercard, Salesforce to Sell 5K NFTs

Miami City’s four-way partnership to mint NFTs on Ethereum will see money flow to local artists and talent

article-image

Miami skyline | Source: Shutterstock

share

key takeaways

  • A collection of 5,000 NFTs will be decided by 56 local artists
  • Salesforce will handle mints, which will occur on Ethereum post-Merge

The City of Miami has announced a Web3 initiative backed by TIME, Mastercard and Salesforce to engage the community and drive additional revenue to local businesses. 

Miami aims to create a collection of 5,000 NFTs designed by 56 local artists. The number 56 represents the city’s 56 square mile area. 

NFT holders will be able to access Mastercard’s Priceless Miami program, which organizes unique culinary experiences and private events around the city. 

Cloud provider Salesforce will handle the minting and selling via their newly unveiled NFT Cloud product. Launched in June and currently in closed pilot, the NFT Cloud is designed to aid its corporate clients in creating, managing and trading them.

The initiative is anticipated to launch in December, with tokens deployed to the Ethereum blockchain following its upcoming “Merge,” which will shift the network away from the energy-intensive Proof-of-Work and toward a Proof-of-Stake implementation.

City of Miami Mayor Francis X. Suarez stated in a press release: 

“The City of Miami has been on the vanguard of the web3 revolution and we will continue to employ these new technologies to support our existing businesses while attracting new ones, raise capital and provide experiences for our citizens and those visiting this great City.”  

Keith A. Grossman, president at TIME told Blockworks that Suarez has been “one of the most innovative leaders” in supporting blockchain technology and that they share the belief that “web3 is a long-term evolution enabling new relationships to be fostered between individuals and institutions.”

Miami can learn from TIME’s NFT success

Suarez launched MiamiCoin in August last year, a token intended to sustainably fund projects across the city to aid underprivileged communities. Around the same time, the mayor signaled support for bitcoin by pledging to take some of his salaries in the cryptocurrency. 

MiamiCoin has since bombed, now trading 98% below its price peak recorded just after its launch. Token sales have generated more than $5 million for the city.

As for TIME, the prominent magazine brand entered the Web3 world in March 2021, and has since established its own NFT community called TIMEPieces. The company has reportedly sold more than 20,000 NFTs for $10 million profit.

Loading Tweet..

TIME also published its first full magazine issue as an NFT, with Ethereum co-founder Vitalik Buterin on the cover, and even bought land in The Sandbox to build a version of Times Square in the metaverse, among other initiatives.

TIME’s Grossman added that this four-way partnership is “our first move in a new venture for TIME to bring other brands and organizations successfully and authentically into Web3,” going on to say that additional partners will be announced in the coming months.


Get the news in your inbox. Explore Blockworks newsletters:

  • Blockworks Daily: The newsletter that helps thousands of investors understand crypto and the markets, by Byron Gilliam.
  • Empire: Start your morning with the top news and analysis to inform your day in crypto.
  • Forward Guidance: Reporting and analysis on the growing intersection of crypto and macroeconomics, policy and finance.
  • 0xResearch: Alpha directly in your inbox. Market highlights, data, degen trade ideas, governance updates, token performance and more.
  • Lightspeed: Built for Solana investors, developers and community members. The latest from one of crypto’s hottest networks.
  • The Drop: For crypto collectors and traders, covering apps, games, memes and more.
  • Supply Shock: Tracking Bitcoin’s rise from internet plaything worth less than a penny to global phenomenon disrupting money as we know it.
Tags

Upcoming Events

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

morpho 2 graphic.png

Research

Utilizing a ‘DeFi Mullet’ approach, Coinbase’s Bitcoin-backed loans integration with Morpho demonstrates a powerful blueprint for CEXs to monetize dormant assets by expanding adoption of wrapped products (cbBTC, USDC) while also supporting native and/or preferred DeFi ecosystems (Base) which can further lead to downstream growth in onchain liquidity and increased utilization of the related assets.

article-image

The network is at a “pivotal juncture,” Blockworks Research’s Marc-Thomas Arjoon said

article-image

Altcoin trade volume has returned to pre-FTX levels, but with a shrinking pool of market leaders

article-image

Solana Foundation’s former head of strategy proposes increasing the disinflation rate

article-image

With much of the bitcoin mining supply chain based in Asia, US-based operations now face higher equipment prices

article-image

Anticipating an economic downturn, venture firms may be less likely to invest

article-image

Trump’s tariffs may have potentially significant impacts on GDP, household spending and food prices — if they hold