T. Rowe Price Survey: 40% of Kids Think Crypto is ‘Future of Investing’

The $1.5 trillion asset manager urges parents to talk about risks associated with digital assets

article-image

Source: Shutterstock

share

key takeaways

  • Among parents familiar with the space, 32% say their kids actively trade crypto more than they do
  • “The mandates we manage for clients today are not well suited for investing directly in digital assets,” a T. Rowe Price spokesperson said

Kids are more familiar with crypto than their parents, according to T. Rowe Price’s latest survey, and 40% of the children believe that crypto is the future of investing.

The 2022 Parents, Kids and Money Survey, conducted by online market research firm Dynata, sampled more than 2,000 parents and their 8- to 14-year-old children.

Fifty-seven percent of kids surveyed said they were familiar with cryptocurrency, compared with 47% of parents. Among the parents who are familiar with cryptocurrency, 32% say that their kids actively trade crypto more than they do.

Asked what they would do if given $100, 29% of the children said they would invest it. Of those, 57% said they would invest it in cryptocurrency, while 38% said they would invest in traditional stocks.

Forty percent agree that “cryptocurrency is the future of investing,” the survey also found, though parents don’t seem as convinced — 28% of surveyed parents said they invest in crypto. 53% of those invested or familiar with the space worry that crypto is “a bubble that will burst,” and 52% fear it is a “short-term fad.”

Roger Young, thought leadership director at T. Rowe Price, which had $1.54 trillion in assets under management as of Feb. 28, called cryptocurrencies “extremely volatile and speculative investments” in a statement, noting that investing in a diversified portfolio of stocks, bonds and cash is “a sound strategy.”

“It’s great to see kids taking an interest in investing, but parents need to talk to their kids about the risks associated with investing in cryptocurrencies,” Young said. “Families who put money into cryptocurrency should do their research and be prepared for a wide range of possible outcomes.”

Given the size of digital asset markets, their impact on capital markets cannot be ignored, a spokesperson told Blockworks, noting that T. Rowe Price has analysts and investors who follow the space closely. Crypto’s market capitalization is roughly $2.2 trillion, according to data compiled by Blockworks.

“We’ve studied the risk and return characteristics and portfolio implications of crypto, perceiving a wide range of possible outcomes,” the representative added. “The mandates we manage for clients today are not well suited for investing directly in digital assets, and we are cognizant of the high level of speculation and lack of regulatory clarity in this space.”

Meanwhile other large asset managers are starting to get involved in the segment.

BlackRock, for example, which manages more than $7 trillion in assets, began allowing two of its mutual funds to allocate to bitcoin futures contracts in January 2021. The fund group registered for an ETF in January that would focus on blockchain technology, and its CEO, Larry Fink, recently said that the war in Ukraine could speed digital currency adoption.

The survey’s release follows Investopedia’s 2022 Financial Literacy Survey, which found that while crypto investments are popular among Gen Z, millennial, and Gen X investors, 49% of Americans have only a beginner-level understanding of digital currency.

Twenty-eight percent of millennials surveyed by Investopedia expect to use cryptocurrency to financially support themselves in retirement, while that figure was at 20% and 17% for Gen X and Gen Z respondents, respectively.


Get the news in your inbox. Explore Blockworks newsletters:

  • Blockworks Daily: The newsletter that helps thousands of investors understand crypto and the markets, by Byron Gilliam.
  • Empire: Start your day with top crypto insights from David Canellis and Katherine Ross.
  • Forward Guidance: Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin.
  • 0xResearch: Get alpha directly in your inbox — market highlights, charts, degen trade ideas, governance updates, and more.
  • Lightspeed: All things Solana, in your inbox, every day from Jack Kubinec and Jeff Albus.
  • The Drop: The newsletter for crypto collectors and traders, covering games, tokens, apps, memes and more.
Tags

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 18 - 20, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template (4).png

Research

Wormhole Settlement allows for a highly scalable liquidity venue to fill user intents into a multichain, multi-VM future. By concentrating solvers’ balance sheets on Solana, transaction costs associated with solvers rebalancing inventory across destinations are eliminated. With the ability to settle bridging, swapping, and arbitrary interactions, without the costs and frictions of fragmenting solver liquidity, Wormhole Settlement has the opportunity to settle a large share of volumes in the crosschain interoperability market with a beneficial framework for both users and solvers. 

article-image

Dinocoins like XRP and ADA are getting more attention, and it’s not just because of President Trump

article-image

Anthony Pompliano looks for folks who are running away from something rather than towards it

article-image

The Solana world has worked itself into a frenzy over SIMD-0228

article-image

Industry watchers weigh in on Trump’s Thursday night executive order

article-image

The new game lets you embark on quests, collect loot and socialize