Tiffany’s Wants CryptoPunk Holders to Buy Matching Bling for $50K ETH

Tiffany & Co’s new range of limited edition diamond and gemstone pendants is only available to CryptoPunk holders

article-image
share

key takeaways

  • Buyers will receive digital and physical versions of Tiffany’s CryptoPunk jewelry
  • At current prices, the brand could net more than $12 million in ether if it sells all 250 pieces

Luxury jeweler Tiffany’s wants to help CryptoPunk holders show off their NFTs (non-fungible tokens) in the real-world — in exchange for $50,000 in ether (ETH).

The LVMH-owned brand on Sunday announced the sale of 250 customized diamond and gemstone encrusted pendants, with chains, dubbed “NFTiffs.” 

Created by Tiffany & Co designers, they are each priced at 30 ETH ($51,000). NFTiff buyers will receive both a digital and physical version of the NFT pendants.

Each CryptoPunk owner can purchase up to three NFTiffs. If Tiffany’s manages to sell all of its limited edition pieces, it could fetch 7,500 ETH ($12.7 million).

Tiffany’s NFT sale lasts just a week. It goes live on August 5 at 10 am ET and ends on August 12 at 9 pm ET. Delivery is expected to take place in early 2023.

Loading Tweet..

Blockchain firm Chain, which is backed by investors including Pantera Capital, Capital One, Citigroup and Visa, has partnered with NFTiffs to help facilitate the sale.

Chain CEO Deepak Thapliyal’s tweet showing off one of the pieces received a mix of positive and negative reactions from the crypto immunity, with some calling the pendants overpriced.

The floor price for CryptoPunks, which represents the lowest valued tokens in the collection, is currently about 75 ETH ($126,000).

Tiffany & Co vice president Alexandre Arnault first hinted at the NFT series in an April tweet, which showed his CryptoPunk NFT as a rose gold-and-enamel pendant. The Tiffany’s brand and the CryptoPunk’s NFT number were engraved on it.

Loading Tweet..

Tiffany’s tested the Web3 waters before diving in

NFTiffs are the first NFT series offered by Tiffany’s, but the brand has been dabbling in the Web3 space all year.

Tiffany’s announced its entry into the digital collectibles space with its purchase of Rocket Factory’s Okapi NFT for 115 ETH ($361,000 then, $380,000 today) in late March. The jeweler has used the NFT as its Twitter profile picture ever since.

And on April Fools Day, it launched a series of limited edition gold coins called TiffCoins, complete with a logo reminiscent of stablecoin tether. Although, Tiffany’s didn’t issue any cryptocurrency — the company said it was a homage to its “Tiffany Money” coins that could be used to buy its merchandise in the 1970s. 

A growing number of luxury brands have entered the NFT market, including Gucci, Louis Vuitton, Givenchy and Burberry. 

And while trading volumes have slumped, data has shown declining crypto asset prices still contributed to relatively healthy demand for NFTs, as investors look to snap up undervalued tokens.


Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter.

Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin. Subscribe to the Forward Guidance newsletter.

Get alpha directly in your inbox with the 0xResearch newsletter — market highlights, charts, degen trade ideas, governance updates, and more.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.

Tags

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 18 - 20, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

recent research

Unlocked Advisory-min.png

Research

This report distills Blockworks Advisory’s research on incentive programs and their analysis, offering a foundation for designing future initiatives and advancing industry-wide standards. By highlighting key lessons and methodologies, we aim to empower protocols to make informed, data-driven decisions.

article-image

The company did about 2.5 times the amount of crypto-backed collateral financing in November compared to the rest of 2024, exec says

article-image

Programmable yield, seamless swaps and decentralized control are the hallmarks of a new stablecoin model

article-image

Crypto is “really exciting,” former SEC Commissioner Paul Atkins said in a podcast interview last year

article-image

Bitcoin is now the “seventh most valuable asset in the world by market cap, just behind the likes of Google and Amazon,” GSR’s Brian Rudick said

article-image

Many analysts expected bitcoin to top $100K before year-end, though it’s been on a post-election tear

article-image

Will investors take a 10% lower return to get access to a regulated investment wrapper?