YouTube May Branch into NFTs, CEO Suggests

It would be the company’s first foray into non-fungible tokens

article-image

Source: Shutterstock

share

key takeaways

  • NFTs could be another revenue stream for YouTube creators, according to the CEO
  • Shares of YouTube parent Alphabet Inc. traded 1.8% lower at time of publication

YouTube may incorporate non-fungible tokens onto its platform in the future, the video hosting platform’s CEO Susan Wojcicki said in a letter on Tuesday. 

“We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube,” Wojcicki said.

Wojcicki said that Web3 has been “a source of inspiration” for YouTube, adding that NFTs and decentralized autonomous organizations (DAO) have the “unimaginable opportunity to grow the connection between creators and their fans.” 

Colin Fitzpatrick, founder and CEO of Animal Concerts, a startup focused on virtual concerts in the metaverse, described the possible NFT integration as “a great way for creators to monetize their channels without needing to rely on advertising revenue.”

“If YouTube is going to facilitate NFTs on their platform, it is possible that demonetizing content creators is something they are forced into by their advertising partners,” Fitzpatrick told Blockworks. “Introducing NFTs could be a way for them to circumvent corporate interests and give their users alternative methods to generate revenue.”

Indeed, YouTube’s CEO said NFTs could be another form of revenue for creators. She did not, however, provide additional details or specify a timeline. 

The letter follows closely on the heels of Twitter’s announcement of supporting verified NFT profile pictures. Users of the company’s Twitter Blue subscription service can link ether-based wallets to their account and display their NFTs as profile pictures. 

Shares of YouTube’s parent company Alphabet Inc. were trading 1.84% lower at $2,567.99 at the time of publication.

[stock_market_widget type=”table-quotes” template=”basic2″ color=”#5679FF” assets=”GOOG” fields=”logo_name_symbol,price,change_abs,change_pct,market_cap” links=”{‘GOOG’:{}}” display_header=”true” display_chart=”true” display_currency_symbol=”true” pagination=”true” search=”false” rows_per_page=”5″ sort_field=”logo_name_symbol” sort_direction=”asc” alignment=”left” api=”yf”]


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Brooklyn, NY

SUN - MON, JUN. 22 - 23, 2025

Blockworks and Cracked Labs are teaming up for the third installment of the Permissionless Hackathon, happening June 22–23, 2025 in Brooklyn, NY. This is a 36-hour IRL builder sprint where developers, designers, and creatives ship real projects solving real problems across […]

recent research

Nillion_DeSci_Report_Template.png

Research

Nillion’s Monad Integration is poised to catalyze the next phase of DeSci’s evolution by eliminating key privacy bottlenecks. This synergy allows researchers, institutions, and DAOs to exchange sensitive data and insights securely while managing governance and payments onchain.

article-image

A community-driven, radically fair currency model is challenging Worldcoin’s biometric vision

article-image

Sponsored

DePIN powers a global network for AI computes, storage, streaming, and IPFS pinning service, enabling AI to be developed and deployed in a decentralized environment with greater transparency, control, and ownership

article-image

Bitcoin has broken its previous price record of $109,026 set on Jan. 19, 2025

article-image

The SEC filed the suit on Tuesday night, alleging that some Unicoin executives made “false and misleading statements” and violated securities laws

article-image

VanEck’s Pranav Kanade told Blockworks that it doesn’t plan to launch a similar fund for other ecosystems at this time