Lufthansa to offer NFT rewards program

Despite NFT trading volumes being massively down this year, companies still want to build new initiatives around them


Philip Lange/Shutterstock modified by Blockworks


Lufthansa and partner Uptrip announced the expansion of the German air carrier’s NFT trading card program on Thursday.

Now, all Lufthansa passengers can receive a Polygon-based NFT by simply scanning their boarding pass in the Uptrip app. That NFT can then be stored in their crypto wallet of choice. 

However, these NFTs aren’t just collectibles, Lufthansa told customers in a press release. If a frequent flyer gets their hands on enough of them to form a complete NFT collection, they can be redeemed for “airport lounge access, flight upgrades, or for status and award miles.”

Christopher Siegloch, an executive at Lufthansa’s frequent flyer program, said that he was delighted to see so much interest in the NFT offering. The program had a soft launch in the spring, and has seen 20,000 registered users and over 200,000 NFTs issued.

“Gamification elements introduce participants to Web3 technologies such as NFTs in a fun way. Furthermore, we have managed to transfer the enthusiasm for collecting that people know from trading card booklets into a digital space,” Siegloch said in a statement. 

Uptrip plans to get its own NFT marketplace up and running sometime during the second half of this year. There are also talks of expanding available rewards, though there was no elaboration on what sort of benefits could be included in the future. 

NFTs are beginning to have a much more general application in the ticketing world and with rewards programs. 

Starbucks runs one of the largest rewards programs in the world, and has been building out its Web3 side of that business since last September.

Another airline, Argentina’s Flybondi, already offers NFT tickets for its flights via the Algorand blockchain.

Don’t miss the next big story – join our free daily newsletter.


Upcoming Events

Hilton Metropole | 225 Edgware Rd, London

Mon - Wed, March 18 - 20, 2024

Crypto’s premier institutional conference returns to London in March 2024. The DAS: London Experience: Attend expert-led panel discussions and fireside chats Hear the latest developments regarding the crypto and digital asset regulatory environment directly from policymakers and experts.

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

Research report - cover graphics (1).jpg


In this report, we dive into crypto private market data to gather insights on where the future of the industry is headed. Despite a notable downturn in private raises, capital continues to infuse promising projects that aim to transform payments, banking, consumer experiences, community, and more, with 2023 being the fourth-largest year for crypto venture capital.


BUZZ holds shares of Coinbase, Robinhood and MicroStrategy


Opinion: Even though I didn’t pay for my “Diamond Hands” burger with BTC, don’t let that fool you into thinking that crypto’s development is futile


The results mark “a major positive inflection point,” one analyst says, as the exchange carries net income momentum into a crypto rally


While the slate of 10 US spot bitcoin funds have tallied $4.6 billion of net inflows thus far, half of the field is lagging the leaders


Trading volumes totalled $154 billion in Q4, including $125 billion in institutional volume


DeFi on Bitcoin is all the rage right now and Stacks is positioned to benefit