Lufthansa to offer NFT rewards program

Despite NFT trading volumes being massively down this year, companies still want to build new initiatives around them

article-image

Philip Lange/Shutterstock modified by Blockworks

share

Lufthansa and partner Uptrip announced the expansion of the German air carrier’s NFT trading card program on Thursday.

Now, all Lufthansa passengers can receive a Polygon-based NFT by simply scanning their boarding pass in the Uptrip app. That NFT can then be stored in their crypto wallet of choice. 

However, these NFTs aren’t just collectibles, Lufthansa told customers in a press release. If a frequent flyer gets their hands on enough of them to form a complete NFT collection, they can be redeemed for “airport lounge access, flight upgrades, or for status and award miles.”

Christopher Siegloch, an executive at Lufthansa’s frequent flyer program, said that he was delighted to see so much interest in the NFT offering. The program had a soft launch in the spring, and has seen 20,000 registered users and over 200,000 NFTs issued.

“Gamification elements introduce participants to Web3 technologies such as NFTs in a fun way. Furthermore, we have managed to transfer the enthusiasm for collecting that people know from trading card booklets into a digital space,” Siegloch said in a statement. 

Uptrip plans to get its own NFT marketplace up and running sometime during the second half of this year. There are also talks of expanding available rewards, though there was no elaboration on what sort of benefits could be included in the future. 

NFTs are beginning to have a much more general application in the ticketing world and with rewards programs. 

Starbucks runs one of the largest rewards programs in the world, and has been building out its Web3 side of that business since last September.

Another airline, Argentina’s Flybondi, already offers NFT tickets for its flights via the Algorand blockchain.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Brooklyn, NY

SUN - MON, JUN. 22 - 23, 2025

Blockworks and Cracked Labs are teaming up for the third installment of the Permissionless Hackathon, happening June 22–23, 2025 in Brooklyn, NY. This is a 36-hour IRL builder sprint where developers, designers, and creatives ship real projects solving real problems across […]

recent research

Research Report Templates.png

Research

Ethena Labs is leaping from its flagship synthetic dollar, USDe, to a full product suite—USDtb, iUSDe, and the Arbitrum-based Converge Chain—designed to marry crypto-native yields with TradFi-grade compliance. Our analysis shows how expanding into CME, ETF options, and tokenized Treasuries could lift protocol revenue from sub-$500 million in a bear case to several billion dollars if favorable regulation and institutional adoption align.

article-image

Bitcoin is still rising, 11 years after the documentary film The Rise and Rise of Bitcoin

article-image

Arch Labs CEO told Blockworks that the team plans to launch a native token, but declined to give details

article-image

CEO Mike Silagadze tells Blockworks that the US is “open for business” and why its DeFi bank offering is the first of many

article-image

Doing one thing well and leaving everything else out is often what disruptive technologies do best

article-image

Why an analyst is kicking off COIN coverage with “buy” rating