Podcast: Lessons From Selling Hundreds of NFTs | Jack Butcher

Jack Butcher sits down to go over how he and others monetized their personal brands and what large brands should be thinking about when it comes to NFTs.

by Brianna Beckford /
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In the latest episode of Blockworks’ podcast “Empire,” Jason is joined by Jack Butcher, a designer, entrepreneur and the Founder of Visualize Value.

After spending 10 years working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands, Jack took the decision to start Visualize Value, allowing him to focus on highly-specialized consulting, and a product business that scales infinitely.

Jason & Jack discuss how to monetize personal brands, the transition from web 2.0 to web 3.0, the advantages of NFTs and how large brands should be thinking about NFTs.

They also discuss:

  • Traditional art versus NFTs
  • Creating NFT contracts
  • and so much more!

Check out what they had to say in the video below. 👇

On “Empire,” once a week, Jason interviews individuals that have built the crypto industry to talk about their struggles, bold moves and tough decisions. For any NPR or Guy Raz fans out there, you can think of “Empire” like a “How I Built This” for the bitcoin and crypto industry.

Episodes are released every Thursday morning. 

Subscribe to Empire today on Apple or Spotify. Watch episodes on YouTube.


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We believe that few tokens at the application layer are diverging more from fundamentals than ZORA. Its fully-diluted P/S sits at 90x, pricing significant growth despite a consistent decline in weekly revenues since late July. We foresee an 80% decrease in protocol net margins due to a recent update to the fee structure that reduces trading fees from 3% to 1%, while boosting creators’ portion of the fee split. ZORA’s supply overhang also represents a near-term headwind, with 45% of ZORA’s supply (4.5B tokens or $350M at current prices) earmarked for the team & investors beginning to unlock on October 23, 2025 (36-month linear vesting schedule).

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