sports marketing
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When trust between sports and crypto was damaged, McLaren’s commitment to its partnership with OKX and dedication to Web3 tech charted a bold path forward
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OKX CMO Haider Rafique talked about marketing in a bear market, celebrity deals and how to approach regulators in an interview with Blockworks
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The lawsuit claims legendary NBA team Golden State Warriors financially benefited from promoting disgraced crypto exchange FTX
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Working with the racing organization allows company to introduce Web3 technology capabilities to a new audience, exec says
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NFL’s title game Sunday to highlight Web3-driven fan engagement over crypto-specific advertising
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Canadian crypto exchange’s Super Bowl spot once again features an NBA star, but seeks different message after wild 2022
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A crypto exchange that previously told Blockworks it planned to advertise during the NFL’s biggest game has changed its mind
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Sports rights holders are likely to continue engaging with crypto companies willing to pay large sums, but after FTX’s fall, the deal structures are likely to look different
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GOATs on parade: World Cup maestro drops are among multiple Web3 projects competing for attention in Qatar
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The Warriors’ final FTX promotion took place Monday night during their game against the Spurs
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An NFT collection is set to be featured during the game, while exchange OKX is in talks to buy a spot
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Blockworks exclusive: Cryptocurrency exchange has been buffeted by underwater crypto markets that have eaten deeply into once-lucrative trading fees, sources said
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