Coinbase Pro Service Will Move Under Coinbase.com Roof

Coinbase will replace its professional-focused service with “Advanced Trade,” which is expected to roll into its standard platform

article-image

Blockworks exclusive art by axel rangel

share
  • Coinbase is ending its more than four-year run with its Pro service in a move viewed by some as an attempt to bundle fees into one platform
  • “Overlapping sets of features” and “friction” between Coinbase’s standard and professional services were given as a reason for the move

Major US-based crypto exchange provider Coinbase is ending a more than four-year run with its professional trader-focused platform in a move that will bring all of its crypto activity under one roof.

Its Coinbase Pro service would be rolled into one unified account within the more novice-friendly Coinbase platform by the end of the year, according to a company blog post on Wednesday.

“Many customers rely on Coinbase Pro and Coinbase.com for overlapping sets of features and often experience friction when transferring balances back-and-forth between the two products,” the company said in its post.

Proponents argue the Pro service had allowed more savvy users to circumvent fees charged from trading activity on the standard platform by booking a profit on Pro before sending their digital assets back.

Coinbase Chief Operating Officer Emilie Choi said the exchange was “doubling down” on its Pro user experience by integrating advanced features into the main app.

“This is about merging those advanced features into one platform. Same pricing as the Pro app. Pure and simple,” Choi said in a tweet.

Features including staking, borrowing, dApp wallet, and the Coinbase Card have slowly been added over time to the standard platform but will now be available from a single platform balance, the exchange said.

Earlier this month, Coinbase announced it would be cutting 18% of its workforce, more than 1,100 people, in a bid to curb costs amid a declining market. The company also moved to rescind job offers to hundreds more.

A replacement service known as Advanced Trade, unveiled in November, will pick up the slack of Coinbase Pro — it will attempt to resolve “friction” by being embedded into the Coinbase mobile app and Coinbase.com platform.

Launched in May 2018, Coinbase Pro overtook Coinbase’s aging GDAX platform — also targeted toward sophisticated investors — in a revamp designed to attract traders and investors in a heavily contested market for exchange providers.

The platform featured a completely redesigned interface, enhanced charting tools and simplified deposits and withdrawals. Coinbase said it will notify customers, at an unspecified time, on when exactly it will end Coinbase Pro.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template (11).png

Research

Union’s technical design brings measured improvements to crosschain interoperability. By combining a consensus-verified hub with novel constructs like state lenses and ZK proofs for client updates, Union achieves an interoperability protocol that is highly performant, trust-minimized, and scalable.

article-image

Crypto finds fundamentals, Chanos books profits and prediction markets make trouble

article-image

The token has crashed over 65% and been marked as dangerous due to its contract’s permissions

article-image

FOMC July minutes may hold the key to Powell’s speech tomorrow

article-image

Singapore’s largest bank is issuing crypto-linked structured notes on Ethereum, but the tokens will remain permissioned

article-image

Jupiter borrows Fluid’s innovative risk engine