Coinbase Pro Service Will Move Under Coinbase.com Roof

Coinbase will replace its professional-focused service with “Advanced Trade,” which is expected to roll into its standard platform

article-image

Blockworks exclusive art by axel rangel

share

key takeaways

  • Coinbase is ending its more than four-year run with its Pro service in a move viewed by some as an attempt to bundle fees into one platform
  • “Overlapping sets of features” and “friction” between Coinbase’s standard and professional services were given as a reason for the move

Major US-based crypto exchange provider Coinbase is ending a more than four-year run with its professional trader-focused platform in a move that will bring all of its crypto activity under one roof.

Its Coinbase Pro service would be rolled into one unified account within the more novice-friendly Coinbase platform by the end of the year, according to a company blog post on Wednesday.

“Many customers rely on Coinbase Pro and Coinbase.com for overlapping sets of features and often experience friction when transferring balances back-and-forth between the two products,” the company said in its post.

Proponents argue the Pro service had allowed more savvy users to circumvent fees charged from trading activity on the standard platform by booking a profit on Pro before sending their digital assets back.

Coinbase Chief Operating Officer Emilie Choi said the exchange was “doubling down” on its Pro user experience by integrating advanced features into the main app.

“This is about merging those advanced features into one platform. Same pricing as the Pro app. Pure and simple,” Choi said in a tweet.

Features including staking, borrowing, dApp wallet, and the Coinbase Card have slowly been added over time to the standard platform but will now be available from a single platform balance, the exchange said.

Earlier this month, Coinbase announced it would be cutting 18% of its workforce, more than 1,100 people, in a bid to curb costs amid a declining market. The company also moved to rescind job offers to hundreds more.

A replacement service known as Advanced Trade, unveiled in November, will pick up the slack of Coinbase Pro — it will attempt to resolve “friction” by being embedded into the Coinbase mobile app and Coinbase.com platform.

Launched in May 2018, Coinbase Pro overtook Coinbase’s aging GDAX platform — also targeted toward sophisticated investors — in a revamp designed to attract traders and investors in a heavily contested market for exchange providers.

The platform featured a completely redesigned interface, enhanced charting tools and simplified deposits and withdrawals. Coinbase said it will notify customers, at an unspecified time, on when exactly it will end Coinbase Pro.


Get the news in your inbox. Explore Blockworks newsletters:

  • Blockworks Daily: The newsletter that helps thousands of investors understand crypto and the markets, by Byron Gilliam.
  • Empire: Start your morning with the top news and analysis to inform your day in crypto.
  • Forward Guidance: Reporting and analysis on the growing intersection of crypto and macroeconomics, policy and finance.
  • 0xResearch: Alpha directly in your inbox. Market highlights, data, degen trade ideas, governance updates, token performance and more.
  • Lightspeed: Built for Solana investors, developers and community members. The latest from one of crypto’s hottest networks.
  • The Drop: For crypto collectors and traders, covering apps, games, memes and more.
Tags

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 18 - 20, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates (4).png

Research

Even as the most performant, widely used blockchain today, Solana is still far from perfect, prompting some teams to iterate upon some design choices while maintaining compatibility at the SVM execution layer. This report analyzes three emergent SVM chains (Eclipse, Atlas, and Fogo) to understand the motivations behind the technical architectures, as well as the current state and future outlook.

article-image

Fundamental investors are turning to token buybacks

article-image

A Glassnode report found that the accumulation range for bitcoin is ‘weak,’ indicating a decline in demand

article-image

CEO Bam Azizi said he’ll only be seeking stablecoin-exclusive funding rounds from now on

article-image

Sponsored

WalletConnect is set to deepen its role by integrating with emerging standards and expanding its utility across different onchain sectors

article-image

Zeta Markets has shipped testnet for Bullet, a low-latency “network extension,” the team told Lightspeed exclusively

article-image

Having passed Congress, the resolution will now head to Trump’s desk