Metaverse Beauty Week is around the corner

Decentraland, Spatial and Roblox will host their first ever beauty week next week

article-image

Subbotina Anna/Shutterstock modified by Blockworks

share

Online virtual worlds such as Decentraland, Spatial and Roblox are coming together to host Metaverse Beauty Week next week. Taking place from June 12 to June 17, this inaugural event promises to be a celebration of beauty and creativity in the metaverse.

The team at creative agency CULT will be working in partnership with global beauty brands and connecting them with digital designers to shake up the virtual beauty industry. 

Some of beauty week’s largest sponsors include international brands such as LUSH and Neutrogena.

Attendees will have the opportunity to participate in different games, collect wearables for their avatars and virtually interact with their favorite beauty products.

Although this will be the first ever beauty week held in the metaverse, it will not be the first time the team has worked together to hold a large-scale virtual event. 

Back in March, Decentraland held its annual fashion week, Kim Currier, the marketing director at Decentraland told Blockworks.

“We were really excited to have this collaboration between the metaverse, brands and community designers,” Currier said. 

Metaverse Fashion Week saw brands such as Adidas, Tommy Hilfiger and Coach in attendance. Smaller community designers also participated, and avatars were able to collect free wearables, watch a fashion show and interact with other community members.

“What was really interesting is the team was able to design a runway that may not have been physically possible in the physical world,” Currier said. 

According to Currier, over 9,000 hours were spent at fashion week across all users, and over 600 designs were created for wearables. Over 50% of users who attended were new to the platform, Currier claimed, with an average user returning to the virtual fashion week around four times.

Metaverse Beauty Week will be open to anyone who has access to the webpage. Interested attendees simply create a guest account and do not need to connect their wallet to participate in the event, though it is recommended to collect free items, Currier notes.

“You just log in, you have an avatar that you can create with some basic wearables,” she said.

Each avatar will also be able to showcase their own self expression through “emotes” — actions such as throwing hands into the air and making it rain, Currier explains. 

“It’s an amazing opportunity for you to showcase your self expression and your identity,” she said.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Brooklyn, NY

SUN - MON, JUN. 22 - 23, 2025

Blockworks and Cracked Labs are teaming up for the third installment of the Permissionless Hackathon, happening June 22–23, 2025 in Brooklyn, NY. This is a 36-hour IRL builder sprint where developers, designers, and creatives ship real projects solving real problems across […]

recent research

Research Report Templates (8).png

Research

Meta-aggregators like Titan and Kamino Swap improve price execution for users, making the Solana swapping landscape more competitive. Jupiter has incorporated meta-aggregation features into its latest routing engine to keep users on its front end (own the user, own the flow). At large, teams are treating swaps as a commoditized complement, offering incredibly cheap or free swaps to own the end-user and increase demand for high-margin product offerings (multi-product DeFi). On another note, the divergence in the concentration of aggregator volume between DEXs suggests increased specialization at the DEX layer by asset type.

article-image

Onboarding the world to Bitcoin takes a series of firsts

article-image

If we get an altcoin season, it’ll be focused on tokens deemed “ fundamentally valuable enough for traditional public money and capital” to get involved with

article-image

Solana dropped nearly 10% amid mass crypto liquidations triggered by rising geopolitical strife

article-image

Investors moved to safe assets like the US dollar and gold, but bonds faltered

article-image

The Amex offers up to 4% bitcoin back, but the deal is a bit ironic considering crypto’s goals

article-image

Short answer: Subnets are now cheaper to bootstrap than a Celestia rollup