Solana Labs launches customer loyalty platform

The Solana developer also oversees a mobile phone line and a game development product

article-image

rafapress/Shutterstock modified by Blockworks

share

Solana Labs, the company that initially developed Solana, has launched a technology stack and “white-glove service” for businesses looking to launch customer loyalty programs on the blockchain.

The platform, called Bond, is the third Solana Labs-developed product to hit the market, joining GameShift, which helps game developers create Web3 games, and Solana Mobile, which is currently accepting pre-orders for a second iteration of its Solana-integrated mobile phone. 

Bond’s website highlights digital collectibles and “product passports” as blockchain-enabled features of the service. 

And perhaps in a nod to the memecoin craze driving Solana’s recent usage spike, the site throws in as a pitch for potential clients: “Engage the vibrant Solana community to tap into Millennial and Gen Z purchasing power.”

Solana Labs put out a press release for Bond that stressed the service’s emphasis on direct relationships with consumers and analyzing client bases while preserving privacy.

In all, Solana Labs appears to be positioning Bond more as software-as-a-service with blockchain rails than as a deeply crypto-native product. 

The word “tokens” garners nary a mention in the press release, which adds that “customers won’t even realize it’s Web3” when using Bond.

Applying blockchain technology to customer loyalty has been tried elsewhere. Singapore Airlines put frequent flier miles on blockchain as early as 2018, and Visa announced a Web3 customer loyalty platform earlier this year.

Read more: Visa pilots Web3 customer loyalty platform

Of course, not all of these experiments have been successful. Starbucks recently ended its Odyssey NFT-themed loyalty platform after a year and a half of beta testing. 

Still, Solana Labs is betting that there’s a future for blockchain-based loyalty.

“Solana Labs explored various areas and products, and noticed that there was a gap in the loyalty space, in particular for relationship based loyalty, where the ROI horizon is longer than traditional loyalty programs,” a Solana Labs spokesperson said.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Brooklyn, NY

SUN - MON, JUN. 22 - 23, 2025

Blockworks and Cracked Labs are teaming up for the third installment of the Permissionless Hackathon, happening June 22–23, 2025 in Brooklyn, NY. This is a 36-hour IRL builder sprint where developers, designers, and creatives ship real projects solving real problems across […]

recent research

Unlocked by Template (7).png

Research

Union’s improvements upon Tendermint consensus through CometBLS, coupled with ZK proving through Galois, allow for a broadly scalable, cost efficient, and low latency IBC implementation that is feasibly scalable across every existing blockchain, virtual machine and runtime. The implementation offers modular crosschain interoperability without the need for trusted intermediaries.  

article-image

Kraken’s chief security officer Nick Percoco said the exchange turned the tables on a North Korean hacker

article-image

Or is it approximately the least cypherpunk thing we could do?

article-image

Over 20% of SOL-USD swap volume goes through SolFi

article-image

CEO Vlad Tenev calls expected clarity on listing crypto asset securities “a big opportunity”

article-image

Big Tech pulled US indexes back into the green Thursday, as investors waited for two more Mag 7 first-quarter reports after the bell

article-image

Charts and takeaways from Tuesday’s jobs report and Wednesday’s GDP print, as the economy digests the tariff war