Starbucks Airdropping More NFTs in June to Expand Web3 Rewards Program

Starbucks Odyssey is the company’s Web3 rewards beta program, which is currently only available to select individuals

article-image

monticello/Shutterstock modified by Blockworks

share

Starbucks is preparing an NFT airdrop for members of its Odyssey rewards program as part of the company’s foray into Web3.

Users will have to meet specific criteria to be eligible to receive a so-called “limited-edition stamp” from the coffeehouse giant, Starbucks told Odyssey members in an email obtained by Blockworks.  

First, the airdrop is only available for US residents. Second, each participant must be a Starbucks rewards member, and enrolled in Starbucks Odyssey, the company’s waitlisted Web3 rewards platform. The program launched in beta back in September 2022, and remains available only to a select number of individuals.

Provided that a participant is an Odyssey member, they will then have to make sure to have completed two “journeys,” and that they already own at least one limited-edition NFT stamp. Journeys are challenges that users can complete to win stamps embedded with rewards points. One such example of a journey could be going to a different Starbucks store or trying a new drink, a former Starbucks executive told Blockworks in December.

Users who meet all of these qualifications by the company’s specified date will be eligible for the airdrop, according to Starbucks Odyssey’s airdrop terms.

The terms also state that “you are not guaranteed a Stamp of your choosing […] you will receive a Stamp as determined by Starbucks in its sole discretion.”

Starbucks has shown continued interest in the world of digital ownership. Last month, it released the “First Store” NFTs with many of the collectibles in the bundle depicting the original, much humbler Starbucks storefront that opened in downtown Seattle back in 1971.

In the last 24 hours, the First Store collection has generated the highest sales volume on NFT marketplace Nifty Gateway.

Blockworks has reached out to Starbucks concerning the upcoming airdrop.


Get the day’s top crypto news and insights delivered to your email every evening. Subscribe to Blockworks’ free newsletter now.


Want alpha sent directly to your inbox? Get degen trade ideas, governance updates, token performance, can’t-miss tweets and more from Blockworks Research’s Daily Debrief.


Can’t wait? Get our news the fastest way possible. Join us on Telegram and follow us on Google News.


Tags

upcoming event

MON - WED, MARCH 18 - 20, 2024

Digital Asset Summit (DAS) is returning March 2024. This year’s event will be held in our nation’s capital, where industry leaders, policymakers, and institutional experts will come together to discuss the latest developments and challenges in the ever-evolving world of cryptocurrency. […]

upcoming event

MON - WED, SEPT. 11 - 13, 2023

2022 was a meme.Skeptics danced, believers believed.Eventually, newcomers turned away, drained of liquidity and hope.Now, the tide is shifting and it’s time to rebuild. Permissionless II is the brainchild of Blockworks and Bankless. It’s not just a conference, but a call […]

recent research

Curve's Stablecoin and Lending Market

Research

AMMs are at the root of everything elegant and useful in DeFi.That's why Curve put LLAMMA at the center of its lending protocol.

/

article-image

The largest ticket operator for Grand Prix events has partnered with an NFT marketplace and a web3 firm to launch a new platform

article-image

TradeBlock’s shutdown was reportedly prompted by a prolonged crypto market downturn and challenging US regulatory environment

article-image

Core DAO is bridging proof-of-work and delegated proof-of-stake to create the Satoshi Plus Consensus Mechanism

article-image

Norges Bank is also ramping up its investigation into possibly offering a central bank digital currency from now to 2025

article-image

All NFTs on Ethereum, from CryptoKitties to the latest projects, can hold other tokens

article-image

The certification initiative is set to counter mining’s “pariah” status by some environmentalists by offering transparency into firms’ decarbonization initiatives