The Sandbox Lands Cube Entertainment To Bring ‘K-Culture’ to the Masses

The partnership extends the pair’s K-pop music metaverse AniCube joint venture

article-image

(Left) Sebastien Borget, Co-founder of The Sandbox / (Right) Ahn Woohyung, CEO of Cube Ent. Credit: The Sandbox/Cube Ent.

share

key takeaways

  • The two companies said they wanted to spread Korean culture through the metaverse
  • Cube is the world’s fifth-largest K-pop company, following behind others such as BigHit and the Big Three

Animoca Brands’ metaverse gaming subsidiary The Sandbox has partnered with South Korea’s Cube Entertainment in an ambitious bid to spread Korean culture to the rest of the world via the development of digital assets.

According to a press release on Wednesday, the companies’ announcement extends upon a joint venture last month between the pair of their music metaverse AniCube based on K-pop. Short for Korean popular music, K-pop originated in South Korea and attracts a massive following in places like China and Japan.

The partnership will focus on the collaboration for business expansion as they seek to bring in various outside companies into the metaverse and hold events to introduce them to Korean culture, the companies said.

Cube is the world’s fifth-largest K-pop company following behind others such as BigHit and the Big Three. The company clocked net revenue exceeding 52.95 billion Korean won ($43.9 million) last year.

As an initial step, a cultural space known as the “K-Culture complex” will be established on plots of virtual land owned by Cube inside The Sandbox’s open metaverse.

The Sandbox is a decentralized Ethereum-based gaming universe that lets users create and monetize non-fungible tokens (NFTs). In January, the company committed $50 million to a new accelerator program for budding startups looking to build atop its ecosystem.

With the partnership, Cube will be charged with preparing content relating to Korean culture via multiple partnerships with Korean companies while The Sandbox will provide technical support, per the release.

“Cube is truly embracing the spirit of the open Metaverse by moving one step further into The Sandbox via its K-culture hub, where it is actively curating local brands and partners of their main K-POP label,” said The Sandbox co-founder Sebastien Borget.


Don’t miss the next big story – join our free daily newsletter.

Tags

Upcoming Events

HYATT REGENCY SALT LAKE CITY

TUES, OCT. 8, 2024

Guided by the expertise of Blockworks Research Analysts team, this one day event will feature senior leaders, entrepreneurs, and developers from across the crypto industry. Attendees will have the opportunity to participate in an immersive experience to explore the latest trends, […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

hivemapper.jpeg

Research

We believe crypto market participants overlook Hivemapper’s fundamental potential due to a poor understanding of both the niche map data market and Hivemapper’s positioning relative to incumbents. Hivemapper’s token model catalyzes both a cost and product advantage via unmatched map freshness and near real-time accuracy, which is its wedge into a market characterized by stale data and high data collection costs. Its current and potential future product suite may represent one of the strongest possibilities for PMF in crypto today.

article-image

Exploit shows centralization can sometimes be an asset

article-image

The Fidelity Ethereum Fund, like other proposed ETH ETFs, seeks to stake a portion of its assets, according to the firm’s Wednesday registration statement

article-image

The DAO first voted on enabling SAFE transfers over a year ago

article-image

The final Bitcoin halving, where the mining reward becomes smaller than one satoshi, is expected to occur in 2140

article-image

The Department of Justice and Commodity Futures Trading Commission announced back-to-back lawsuits against KuCoin Tuesday

article-image

Judge Failla found that Coinbase didn’t operate as an unregistered broker in offering its wallet service