NFT Incubator to Merge With Crypto Venture Firm in $129M Deal

The acquisition is structured as a reverse takeover of NFT Investments

article-image

Blockworks exclusive art by Axel Rangel

share

key takeaways

  • NFT Investments is listed on London’s Aquis Exchange, but is suspending trading until the deal is completed
  • Pluto is a crypto technology and venture capital firm that has made investments in over 30 companies, including Web3 and NFT projects

In a push into the metaverse, an NFT project incubator plans to merge with a crypto venture firm.

NFT Investment is set to acquire Pluto Digital for about $129 million, or £96 million, the company said in a statement Monday. 

Pending due diligence, the acquisition will result in a reverse takeover of NFT Investments by Pluto. 

“The acquisition, which is conditional on shareholder approval, will create a significant global metaverse company and advance NFT’s investments in the non-fungible tokens sector as the Pluto Ventures division has invested heavily in NFTs and NFT gaming,” the company said.

Pluto shareholders are set to own 70.5% of the enlarged business. Three undisclosed Pluto team members will join as directors and serial entrepreneur Jonathan Bixby will remain as executive chairman.

“This is a transformational deal that will provide us with the scale to expand and diversify our investment portfolio in a rapidly growing sector and thereby create long term value for shareholders,” Bixby said. 

NFT Investments declined to provide additional comment when requested by Blockworks on Monday. Pluto did not immediately respond to requests for comment. 

NFT Investments is an incubator specializing in non-fungible tokens and related investments — as well as other cryptocurrency plays. It’s listed on London-based Aquis Exchange, but is suspending trading until the deal is completed. 

Pluto is a crypto technology and venture capital firm that has made investments in over 30 companies in the crypto and decentralized finance ecosystem including Web3 projects, NFTs and NFT gaming. 

Overall, last year was busy for both companies as the crypto industry boomed.

NFT demand exploded as users sent over $44.2 billion worth of cryptocurrency through its marketplaces, according to a report by blockchain analytics company Chainalysis. 

Venture capitalists, meanwhile, poured $33 billion into crypto companies in 2021, according to a report by Galaxy Digital. Companies that focused on digital asset trading or Web3 raised the most capital overall, the report found.


Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter.

Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin. Subscribe to the Forward Guidance newsletter.

Get alpha directly in your inbox with the 0xResearch newsletter — market highlights, charts, degen trade ideas, governance updates, and more.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.

Tags

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 18 - 20, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

recent research

Unlocked Advisory-min.png

Research

This report distills Blockworks Advisory’s research on incentive programs and their analysis, offering a foundation for designing future initiatives and advancing industry-wide standards. By highlighting key lessons and methodologies, we aim to empower protocols to make informed, data-driven decisions.

article-image

The company did about 2.5 times the amount of crypto-backed collateral financing in November compared to the rest of 2024, exec says

article-image

Programmable yield, seamless swaps and decentralized control are the hallmarks of a new stablecoin model

article-image

Crypto is “really exciting,” former SEC Commissioner Paul Atkins said in a podcast interview last year

article-image

Bitcoin is now the “seventh most valuable asset in the world by market cap, just behind the likes of Google and Amazon,” GSR’s Brian Rudick said

article-image

Many analysts expected bitcoin to top $100K before year-end, though it’s been on a post-election tear

article-image

Will investors take a 10% lower return to get access to a regulated investment wrapper?