Reddit’s New NFT Marketplace Opens the Door for Avatar Sales, Trading

The NFT marketplace will expand on Reddit’s previous avatar builder which launched two years ago

article-image

Source: Shutterstock

share

key takeaways

  • The NFT collectible series allows users to profit from their art
  • The avatars, which can be purchased without cryptocurrencies using standard credit or debit cards, range in price from $9.99 to $99.99

As social media platforms ramp up their cryptocurrency dealings, Reddit launched an NFT marketplace Thursday, where users can purchase blockchain-based avatars at a fixed price in fiat currency. 

The avatars — which can be purchased without digital assets using credit or debit cards — cost anywhere from $9.99 to $99.99 and can be used as customizable profile pictures. 

The NFT (non-fungible token) marketplace ought to expand upon Reddit’s previous avatar creation tool, which hit the market two years ago. The new NFT feature will give users a license to create any type of avatar and earn profits from their art, according to Reddit’s announcement

“Collectible Avatars are limited-edition avatars made by independent artists,” the company said. “If someone sets their Collectible Avatar as their avatar on Reddit, they can mix-and-match the avatar gear with other Reddit avatar gear and accessories, and their profile image in comments sections will have a glow-like effect.”

The art can be used on and off of Reddit, the company said. 

Collectible Avatars will be available to everyone in the coming weeks, Reddit said, but a limited number of Reddit users in the Collectible Avatars community were granted early access on Thursday.

It’s not Reddit’s first foray into NFTs. Earlier this year, the company, following Twitter’s footsteps, introduced a feature that would allow users to make Ethereum-based NFTs their profile pictures. 

For its new avatars, Reddit worked with artists from popular creative communities, such as r/Comics, the company said. 

“From the start, our goal has been to empower artists to create and sell their work,” Reddit said. “Artists will get paid for every Collectible Avatar that sells on Reddit, less any fees, and are also entitled to receive royalties from secondary sales of their Collectible Avatars on open marketplaces.”


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Brooklyn, NY

SUN - MON, JUN. 22 - 23, 2025

Blockworks and Cracked Labs are teaming up for the third installment of the Permissionless Hackathon, happening June 22–23, 2025 in Brooklyn, NY. This is a 36-hour IRL builder sprint where developers, designers, and creatives ship real projects solving real problems across […]

recent research

Featured.png

Research

Helium stands at a pivotal moment in its evolution as a decentralized wireless network, balancing rapid growth, economic restructuring, and global expansion. With accelerated growth in domestic DAUs and Hotspots supporting its network, Helium is leveraging strategic partnerships and innovative proposals to scale internationally. The recent implementation of HIP 138, “Return to HNT,” has unified its token economy under HNT, simplifying participation and strengthening liquidity, while HIP 139’s phase-out of CBRS refocuses efforts on scalable Wi-Fi offload. Meanwhile, governance shifts under HIP 141 raise questions about centralization as Nova Labs consolidates control over the roadmap.

article-image

In 2011, WikiLeaks faced a financial blockade imposed by the US government. It was Bitcoin’s first major test.

article-image

Kado’s founder Emery Andrew spoke to Blockworks about the acquisition and what’s next for the team

article-image

LayerZero’s Bryan Pellegrino chatted with Blockworks about the firm’s next steps and its 10-year runway

article-image

Colosseum co-founder Matty Taylor is seeing “high-performance [Solana] founders showing a lot of interest in private trading technology”

article-image

Executives weigh the growth potential they see in the public stock and private credit/equities arenas

article-image

Players can stake ME, trade tokens and link wallets to climb the leaderboard