Shalini Nagarajan

Big Tech companies have reached high valuations and mammoth user bases, all while collecting personal data of their users. Developers and digital natives are now demanding safer platforms that protect their data and offer them total ownership and creative liberty over everything they post online.



A recent <a href="https://www.talkwalker.com/social-media-trends" target="_blank" rel="noreferrer noopener">report</a> by consumer intelligence firm Talkwalker shows decentralized social media platforms are shaping up to have the biggest impact on social media channels in 2023. This move toward decentralized networks is expected to grow as users seek greater control over their data and privacy.



“These startup decentralized networks may not take over in 2023, but they will cause big players to take notice,” the report said.



Here are some Web3 social media apps industry observers are talking about:



<h2>Lens Protocol&nbsp;</h2>



DeFi liquidity protocol Aave’s last year launched <a href="https://blockworks.co/news/new-social-media-platform-turns-to-nfts-for-digital-ownership">Lens Protocol</a>, a Web3 social graph said to give users complete creative and monetary ownership over their data and content. Built on Polygon’s <a href="http://blockworks.co/proof-of-work-vs-proof-of-stake-whats-the-difference/">proof-of-stake</a> blockchain, the open-source tech stack allows users to monetize through community-based tools like “mirroring,” its own version of retweets, and portability — which enables users to “distribute once, distribute everywhere.” 



Lens has over 100,000 active profiles and has so far surpassed 12 million gasless transactions. The team is currently working to bring over 100 applications to market, and five of those are already consumer ready, including Web3 Twitter alternative Lenster.



<h2>Damus</h2>



Jack Dorsey-backed Nostr recently launched its own decentralized social media protocol called <a href="https://blockworks.co/news/jack-dorsey-app-to-disrupt-twitter">Damus</a>, which enables end-to-end private messaging between users. The app aims to disrupt traditional social media by creating a censorship-resistant global network where users can’t be identified by their name or user handle, but rather by a public key. 



According to Nostr <a href="https://nostr.band/stats.html#daily_active_users" target="_blank" rel="noreferrer noopener">band data</a>, the network has over 524,000 profiles with bio attached and more than 30,000 daily new users as of early February.



<h2>Chingari</h2>



On-chain social network Chingari recently expanded its community by bringing on <a href="https://blockworks.co/tag/aptos">Aptos</a> as its preferred layer-1, moving on from <a href="https://blockworks.co/tag/solana">Solana</a>. Chingari’s user base has sprouted to more than 2.2 million users in 2022 and subscription revenue came to $700,000 in January this year alone, according to the company.



Chingari is a video-sharing mobile app on which users can create original videos and use augmented reality filters. It has more than 5 million daily active users and 40 million monthly active users. It is among the top 20 most downloaded apps around the world on Google Play. 



The newer version of the Chingari app, including the migration to Aptos, is expected to go live in the second quarter this year. The app is currently available in India, the United Arab Emirates, Indonesia, Turkey and the US. 



<h2>Taki</h2>



Built on Solana, Taki is a tokenized social network that aims to create a community by rewarding users with an active stake in itself per token. Users can earn social crypto tokens (<a href="https://blockworks.co/price/taki">TAKI</a>) simply by posting content and interacting with others through posts or commenting. TAKI can then be used to purchase user coins, representing the value and influence creators bring to the platform. 



The platform has more than 820,000 users and a similar amount of unique user coins, according to <a href="https://taki.app/statistics/" target="_blank" rel="noreferrer noopener">statistics</a> on its website.



<h2>DSCVR</h2>



Launched on Internet Computer in 2021, DSCVR (pronounced “discover”) was founded by three friends. It describes itself as similar to Reddit, but if its development was governed by a few of its most dedicated users. A <a href="https://medium.com/dfinity/meet-dscvr-a-user-controlled-decentralized-social-network-running-entirely-on-chain-1ffba073950f" target="_blank" rel="noreferrer noopener">Medium</a> blog states that one of its goals is to become an “alternative for anyone who uses Reddit.”  



It chose the Internet Computer protocol because the blockchains give it “the web speed you need to bridge the gap between users who are used to centralized product experiences, yet on decentralized technology.”



It’s estimated to have close to 200,000 users, and all control not just the content, but the platform too.&nbsp;



<h2>Bison Relay</h2>



Decred launched <a href="https://decred.org/ar/news/2022-12-15-decred-launches-bison-relay/" target="_blank" rel="noreferrer noopener">Bison Relay</a> last year, a platform that offers “zero knowledge communications” with end-to-end encryption ensuring only intended recipients view the content of messages. Like Nostr, it also aims to be censorship-resistant. And the operators that run the network are unable to see what content users are sharing or which chats they are engaged in, a key effort to combat censorship. 



Currently, its user base consists of only 50 to 70 people.



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6 Web3 Social Media Apps To Keep an Eye On

Ornella Hernandez

<div id="highlights-block_62ea94dee70fe" class="highlights">
 <ul>
 <li>CryptoPunks had the most trading volume on OpenSea in July</li>
 <li>Otherdeed, the Bored Ape Yacht Club land NFT collection, become the fastest NFT collection to reach $1 billion in sales volume in July</li>
 </ul>
 
</div>



The Web3 world this week saw a collaboration between luxury jeweler <a href="https://cms.blockworks.co/tiffanys-wants-cryptopunk-holders-to-buy-matching-bling-for-50k-eth/" target="_blank" rel="noreferrer noopener">Tiffany &amp; Co. and the CryptoPunks</a> collection, while Solana-focused NFT marketplace <a href="https://cms.blockworks.co/solana-marketplace-magic-eden-to-offer-ethereum-nfts/" target="_blank" rel="noreferrer noopener">Magic Eden added support for Ethereum tokens</a> hours before a major <a href="https://cms.blockworks.co/solana-based-wallet-users-drained-in-suspected-exploit/" target="_blank" rel="noreferrer noopener">Solana hot wallet hack</a>.



Blockworks recaps other notable stories that caught the eyes of the Web3 Watch.



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">The &quot;metaverse&quot; is going to happen but I don&#39;t think any of the existing corporate attempts to intentionally create the metaverse are going anywhere. <a href="https://t.co/tVUfq4CWmP">https://t.co/tVUfq4CWmP</a>&mdash; vitalik.eth (@VitalikButerin) <a href="https://twitter.com/VitalikButerin/status/1553526863783657472?ref_src=twsrc%5Etfw">July 30, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div><figcaption>Ethereum co-founder Vitalik Buterin weighs in on Meta’s chances in the metaverse, saying “anything Facebook creates now will misfire.&#8221;</figcaption></figure>



<h3>Muse music goes on-chain</h3>



British rock band Muse’s upcoming new album will be released as a limited-edition NFT (non-fungible token) on the Polygon-powered platform Serenade, <a href="https://www.theguardian.com/music/2022/aug/01/muse-release-nft-edition-album-will-of-the-people-charts" target="_blank" rel="noreferrer noopener">as reported</a> by The Guardian. “Will of the People” is Muse’s ninth studio album, scheduled to be released on Aug. 26.



Serenade allows music fans to use their Bitcoin and Ethereum wallets to trade and collect NFTs tied to limited edition digital collectibles and digital pressings. Digital pressings, Serenade founder <a href="https://www.linkedin.com/in/max-shand-700a3ab5/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&amp;originalSubdomain=au" target="_blank" rel="noreferrer noopener">Max Shand</a> explained, “provide full length audio and unique artwork, paired with unlockable rewards and a list of first owners that publicly tie fans to the artists and releases they love.” 



“It’s premium vinyl for the web,” <a href="https://twitter.com/max_shand/status/1554063146775625728?s=20&amp;t=x5LghcWxhZP4_6Ni4e4DEg" target="_blank" rel="noreferrer noopener">he tweeted</a>.



Back in 2020, Muse also worked with Dapper Lab’s CryptoKitties project to create digital collectibles.



Muse’s NFT-bundled album is the first new format to be added to the UK’s Official Charts Company (OCC) charts in the UK and Australia. And it’s the first release on the OCC where the vendor, in this case Serenade, is approved as a <a href="https://www.officialcharts.com/getting-into-the-charts/the-chart-retailers/" target="_blank" rel="noreferrer noopener">chart return</a> digital retailer, meaning sales on the platform contribute to official numbers.



<h3>NFT Worlds takes the ‘N,’ ‘F,’ ‘T’ out of Minecraft</h3>



Microsoft-owned Mojang, the game studio behind the massively popular Minecraft, recently <a href="https://cms.blockworks.co/web3-watch-yuga-labs-takes-voyagers-to-the-otherside-while-minecraft-bans-nfts/" target="_blank" rel="noreferrer noopener">decided</a> to ban blockchain technology and NFTs on the title.



The move disrupted NFT and token integrations built by Web3 based game platforms such as NFT Worlds. The team’s associated token, WRLD, immediately tanked about 65%.



NFT Worlds <a href="https://routing.nftworlds.com/ipfs/QmXRLKdmEReiTWoESHFfUUrJoWkUX2obye3urL6x8zt5Bx" target="_blank" rel="noreferrer noopener">responded</a> by creating its own game and platform based on many of the core mechanics of Minecraft, and they named it Miecra — having removed the letters that make up “NFT” from the name of its inspiration.



“This is not a rewrite of some open source Minecraft clone, which likely would violate the EULA [end-user license agreement] or still risk legal action, this is entirely from the ground up. This transition will additionally come with a public facing brand identity change that is more player friendly,” tweeted the company, adding, “this is a web2 vs web3 battle.”&nbsp;



The updated WRLD tokenomics white paper <a href="https://docs.google.com/presentation/d/e/2PACX-1vTY0b4Uq6Yva32LofnsoPfYrAeeW8P8NkKocjpv1NWd1VWLtHrDsHaJM0VkyIbAnkmz0AssPTUAJ1QY/pub?start=false&amp;loop=false&amp;delayms=3000&amp;slide=id.g13fec2083ba_1_270" target="_blank" rel="noreferrer noopener">outlines</a> how the startup will incentivize participants to keep playing, while increasing the utility value of their digital assets as they build up reputations as players, creators or builders in the game world.



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">The Future Of NFT Worlds 🌎 Read our statement below through the attached Twitter thread, or here: <a href="https://t.co/w0nf1f2xxn">https://t.co/w0nf1f2xxn</a> A thread 🧵👇 <a href="https://t.co/Oy2T7oXQVg">pic.twitter.com/Oy2T7oXQVg</a>&mdash; NFT Worlds (@nftworldsNFT) <a href="https://twitter.com/nftworldsNFT/status/1550526127407452161?ref_src=twsrc%5Etfw">July 22, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<h3>KuCoin launches an NFT ETF&nbsp;</h3>



Seychelles-based cryptocurrency exchange KuCoin <a href="https://www.businesswire.com/news/home/20220729005007/en/KuCoin-Becomes-the-First-Centralized-Exchange-to-Launch-NFT-ETF-to-Support-Blue-Chip-NFT-Investments" target="_blank" rel="noreferrer noopener">launched</a> an ETF tied to blue-chip NFTs such as Bored Ape Yacht Club (BAYC).



KuCoin’s new ETF is a tether-dominated product that buys into derivatives of certain digital assets. Its portfolio will first cover fractionalized tokens representing partial ownership of BAYC, <a href="https://cms.blockworks.co/tag/cryptopunks/" target="_blank" rel="noreferrer noopener">CryptoPunks</a>, Koda NFTs, The Sandbox deeds and Ethereum Name Service domains.



The fractionalized tokens are issued by Fracton Protocol’s meta-swap NFT fraction exchange aggregator. KuCoin’s ETF won’t trade on traditional stock exchanges, however — the exchange has instead launched a specialized “Trading Zone” on which its users can trade the fund.



The NFT ETF Trading Zone, according to a statement, aims to “improve the liquidity of NFT assets and lower the investment threshold of blue-chip NFTs for over 20 million users.” It also intends to eliminate concerns associated with crypto wallets, smart contracts and NFT marketplaces.



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">5,750,000 <a href="https://twitter.com/hashtag/hiPUNKS?src=hash&amp;ref_src=twsrc%5Etfw">#hiPUNKS</a> SOLD OUT IN 3⃣ SECONDS!<a href="https://twitter.com/hashtag/CryptoPunks?src=hash&amp;ref_src=twsrc%5Etfw">#CryptoPunks</a> <a href="https://twitter.com/hashtag/BlueChipNFT?src=hash&amp;ref_src=twsrc%5Etfw">#BlueChipNFT</a> <a href="https://t.co/cKYHIQWu4H">pic.twitter.com/cKYHIQWu4H</a>&mdash; KUCOIN (@kucoincom) <a href="https://twitter.com/kucoincom/status/1554413041705398277?ref_src=twsrc%5Etfw">August 2, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<h3>Q&amp;A with Web3 social networking platform Lens Protocol</h3>



Lens Protocol is an open-source tech stack on Polygon for building <a href="https://cms.blockworks.co/aave-launches-alternative-to-traditional-social-media/" target="_blank" rel="noreferrer noopener">decentralized social networking applications</a>. 



Unlike Web2 social networks such as Facebook and Instagram, developers can build crypto-powered social media apps, marketplaces, recommendation algorithms and more on top of the Lens Protocol. And it’s powered by NFTs.



One contributor, for example: <a href="https://cms.blockworks.co/pussy-riot-founders-unicorndao-to-make-space-for-women-lgbtq-nft-artists/" target="_blank" rel="noreferrer noopener">Pussy Riot</a>, the Russian feminist protest and performance art collective, created the “Proof of Protest” NFT collection to raise funds for seven US-based organizations that support women’s reproductive rights.



The collection, powered by UnicornDAO and the public charity foundation Endaoment, raised more than $110,000 in less than 72 hours after its July 7 release. Within that time, the collection minted 13,201 NFTs sent to more than 9,700 unique wallet addresses.



Blockworks reached out to Lens Protocol, operated by Aave, to learn more from <a href="https://www.linkedin.com/in/christina-beltramini/" target="_blank" rel="noreferrer noopener">Christina Beltramini</a>, head of growth and partnerships at Aave Companies.



Blockworks: How are <a href="https://cms.blockworks.co/?s=lens+protocol" target="_blank" rel="noreferrer noopener">Lens Protocol</a> users interacting with its applications?



Beltramini: Currently, Lenster, a new decentralized and censorship resistant microblogging and social networking service is one of over 100 applications built on the Lens Protocol leveraging NFT technology, allowing users to fully own their data and unlocking new ways for creators to monetize their digital content and own their relationships with their communities&nbsp;&nbsp;



With Lens, each user’s followers, community, and content are linked to their NFT profile and can be ported into any new app powered by the protocol, giving creators the ability to be truly multi-platform and go direct-to-community.&nbsp;



The protocol also provides a user and creator-first foundation for any application to plug into, and gives people full ownership over their profile, content and relationships with their community with no overhead power with regard to how they control their content or their data.



Blockworks: How did Pussy Riot’s “Proof of Protest” NFT collection play out?



Beltramini: The NFTs were available to be collected directly on Lenster, which utilizes Lens’ collect module. As soon as they were collected, the posts became NFTs by being minted as publications on Lens. Specifically for this drop, Lenster ensured that creators, like Pussy Riot, were able to express their views safely without the risk of being suspended or shadow banned.&nbsp;



Creators are currently experimenting with creator monetization tools on Lens using the “collect module.” The most recent example of this tool being used to generate a profit (or in this case a donation) is Pussy Riot.&nbsp;



They raised more than 150,000 MATIC ($138,000) across three days through three different drops. Additionally, engagement for the open and limited editions has rivaled blue-chip NFT projects. They were also in the top 20 most active NFT contracts on Polygon — even compared to high-usage NFTs for gaming such as Aavegotchi and Cometh.



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Web3 Watch: Muse To Release NFT Album, Lens Protocol Talks NFTs

Ben Strack

<div id="highlights-block_6284f31da3a64" class="highlights">
 <ul>
 <li>The Web3 social platform built on the Polygon blockchain is powered by NFTs</li>
 <li>Lens Protocol designed to allow users to fully own their data</li>
 </ul>
 
</div>



Software development company Aave has launched its Web3 social platform powered by NFTs that aims to be an alternative to traditional social media platforms.&nbsp;



Called Lens Protocol, the open-source tech stack allows developers to build Web3-powered social media apps, marketplaces and recommendation algorithms.



Social media has remained relatively unchanged over the last decade due in part to user content being owned by a company, Aave CEO Stani Kulechov said in a statement. Elon Musk’s <a href="https://cms.blockworks.co/elon-musk-secures-44b-deal-for-social-media-platform-twitter/" target="_blank" rel="noreferrer noopener">bid to purchase Twitter</a> shows people are ready for a better experience, he added.



“Lens will be the infrastructure that will give rise to the golden age of Web3 apps,” Kulechov told Blockworks. “For the first time since the internet has been born, people can finally own their accounts and all of their content without an intermediary.”



The protocol enables each user’s followers, community and content to be linked to their NFT (non-fungible token) profile — and can be ported into any app powered by Lens.



Signers of the <a href="https://lens.xyz/letter" target="_blank" rel="noreferrer noopener">Lens open letter</a> will be able to mint their profile to begin interacting with the first protocol-powered apps on Polygon, Aave announced Wednesday. Roughly 50 applications have been built on Lens so far, including social apps and creator monetization tools.



Lens Protocol created its Twitter account in January, and Aave <a href="https://cms.blockworks.co/new-social-media-platform-turns-to-nfts-for-digital-ownership/" target="_blank" rel="noreferrer noopener">detailed the protocol’s features</a> the following month. Kulechov had over the past year hinted at an offering that decentralizes social media.



In a Feb. 5 tweet, the CEO predicted that Web3-native social media will “kill” Twitter.



Dan Keeler contributed reporting.



This story was updated on May 18, 2022, at 10:00 am ET.



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Aave Launches Alternative to Traditional Social Media

<div id="highlights-block_6201a195ab00d" class="highlights">
 <ul>
 <li>Aave introduced a new protocol as an alternative to traditional social media platforms</li>
 <li>The Lens Protocol, built on the Polygon blockchain, is powered by NFTs</li>
 </ul>
 
</div>



The team behind DeFi liquidity protocol <a href="https://aave.com/" target="_blank" rel="noreferrer noopener">Aave</a> is unveiling a new way for social media users to own and control their content.



The Lens Protocol is “a permissionless, composable, and decentralized social graph that makes building a Web3 social platform easy,” according to a tweet Monday by Lens Protocol.



The protocol features traditional social media functions, including profiles, comments and sharing posts. Here’s the twist: it is powered by NFTs that allow users to own their content, according to <a href="https://mirror.xyz/lensprotocol.eth/YG9iFIs2emVFRtj3JqY95Dk6opNqM0aC9YoM-Ppp5as" target="_blank" rel="noreferrer noopener">an Aave blog post</a> Monday. The Lens Protocol will be built on the Polygon blockchain.



Baked into the NFTs are a user’s social media history, including posts and comments. Following someone triggers a corresponding NFT to be minted.



A user can also create photos and music through a publication feature, as well as collect publications from accounts they follow.



Stani Kulechov, founder and CEO of Aave, has over the past year hinted at an offering that decentralizes social media.



In a Feb. 5 tweet, he predicted that Web3-native social media will “kill” Twitter.



<a href="https://lens.dev/letter" target="_blank" rel="noreferrer noopener">An open letter</a> drumming up support for Web3-driven social media came out before that, when people were encouraged to cryptographically sign the letter with their wallet.



“We spend time building unique selfhood across these Web2 media platforms, even though we know they are antiquated, centralized systems,” the letter stated. “Web3 brings forth a renewed hope for what social media can be. It offers the ability for us to control how our content is used.”



The Lens Protocol <a href="https://twitter.com/LensProtocol" target="_blank" rel="noreferrer noopener">Twitter account</a> went live last month, and Kulechov teased the protocol at the time.



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">I should own this tweet <a href="https://twitter.com/LensProtocol?ref_src=twsrc%5Etfw">@lensprotocol</a> <a href="https://twitter.com/hashtag/digitalroots?src=hash&amp;ref_src=twsrc%5Etfw">#digitalroots</a> sig:0x4b6b816adea1f2af77fd385331cca4af0e143a3afbebe61f5edfa643a72926ba194481fdc514b6e22202194068eeedf0a5b633c6b388b864b56ef33fd4f839d500 <a href="https://t.co/Mepx5tf5Bb">https://t.co/Mepx5tf5Bb</a> 🌿&mdash; stani.eth (👻,🌿) (@StaniKulechov) <a href="https://twitter.com/StaniKulechov/status/1487123644656537600?ref_src=twsrc%5Etfw">January 28, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



The Aave team also revealed in the Monday blog post a $250,000 grant program to accelerate the growth of Lens Protocol.&nbsp;



The post did not specify a mainnet launch date. An Aave spokesperson did not immediately return a request for comment.



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