Shalini Nagarajan

More female retail investors have reported holding digital assets, even as trading volumes slumped and prices remained depressed amid the crypto winter. 



Investing platform eToro released a survey Monday that indicated the total portion of retail investors holding crypto in 2022&#8217;s fourth quarter rose to 39% from 36% in the previous period.



The report surveyed 10,000 retail investors throughout mid-December across 13 countries, including the UK, US, Germany, Netherlands, Norway and Romania. 



34% of responding female retail investors reported owning crypto, up from 29% in Q3 2022. Growth in the percentage of men holding crypto was slower.



“Crypto is now the second most widely owned asset class for women after cash, suggesting it is succeeding where traditional financial markets have sometimes failed in bringing more women to the table,” eToro global markets strategist Ben Laidler said.



Older investors also saw an opportunity to buy the dip, the study noted. Cryptoasset holders between the ages of 35 and 54 both rose by five percentage points in the fourth quarter.



“Retail investors were defined as self-directed or advised and had to hold at least one investment product including shares, bonds, funds, investment ISAs or equivalent. They did not need to be eToro users,” the firm <a href="https://www.etoro.com/wp-content/uploads/2023/01/ETORO-RIB-JANUARY.pdf" target="_blank" rel="noreferrer noopener">said</a>.



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2022 was a tough year for investors. The global economy was caught in steep challenges including Russia’s invasion of Ukraine and inflation remained a drag on the cost-of-living crisis.



Retail investors overall chose to move to defensive allocations and raised their cash allocations. In terms of stocks, they seem to hold a long-term investment horizon for technology and the commodities sectors.



Laidler further wrote on <a href="https://twitter.com/laidler_ben/status/1617425355610157060" target="_blank" rel="noreferrer noopener">Twitter</a> that the survey showed the resilience of retail investors, “with confidence starting to rebound as inflation falls, and looking to boost tech and crypto.”



The survey separately showed a majority of young investors are approaching the market with a positive view, with 23% indicating an increase in investing appetite. Meanwhile, only 6% of the late 50s cohort expressed similar interest.



“They [young investors] are naturally more risk tolerant and have longer to retirement. But also facing their first prolonged equity bear market,” Laidler said.



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Crypto Trumps Stocks for Female Retail Investors: Survey

Macauley Peterson

<div id="highlights-block_634e8fd01d8e0" class="highlights">
 <ul>
 <li>Crypto is in the middle of technological disruption, Walmart’s CTO said</li>
 <li>Walmart previously filed trademark and patent applications to monetize the metaverse</li>
 </ul>
 
</div>



The chief technology officer of the world’s largest retailer thinks crypto lies abreast three areas of technological disruption: product discovery, payment and delivery.



In comments to the Yahoo Finance All Markets Summit on Oct. 17, Walmart CTO Suresh Kumar said that Walmart is keenly aware of the technological trends in the retail sector, and the potential ways in which Web3 may impact how customers shop in the future.&nbsp;



“I have talked before about the way in which customers are getting inspired and discovering products — that is changing — and part of that is going to happen in the Metaverse,” Kumar said.



The retail giant is also planning to adapt to customer demands for new payment rails, Kumar said. 



<blockquote class="wp-block-quote">“I think a lot of the disruption is going to start happening in terms of different payment methods, different payment options…crypto is going to continue to play a very important role in that,” Kumar said.</blockquote>



“Crypto will become an important part of how customers transact. We want to make sure that we make it as friction free for customers to be able to transact, and to be able to buy, and how they are able to derive value out of it,” he said.



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<h3>Other Walmart connections to crypto</h3>



Walmart previously added members to its board of directors who also have crypto industry links. 



The company’s lead independent director, Tom Horton, who also serves on the board of Blockchain.com, <a href="https://cms.blockworks.co/walmart-board-director-cryptos-potential-goes-beyond-financial-services/" target="_blank" rel="noreferrer noopener">told Blockworks in February</a>, “I see blockchain technologies as another great enabler, much like the internet was in its early days.”



Sarah Friar joined Walmart’s board <a href="https://corporate.walmart.com/newsroom/2018/02/08/walmart-board-of-directors-adds-square-inc-cfo-sarah-friar" target="_blank" rel="noreferrer noopener">in February 2018</a> and earlier this year <a href="https://cms.blockworks.co/the-latest-in-crypto-hiring-ex-finra-ny-fed-bank-leaders-switch-sectors/" target="_blank" rel="noreferrer noopener">became a board member</a> of industry powerhouse ConsenSys, where she advises the company on Web3 business models. She is also a former chief financial officer of Square, prior to <a href="https://cms.blockworks.co/tag/square/" target="_blank" rel="noreferrer noopener">its blockchain-focused rebranding as Block</a>.



Walmart is currently pursuing non-blockchain metaverse-like experiences <a href="https://cms.blockworks.co/web3-watch-disney-and-walmart-target-young-audiences-in-the-metaverse/" target="_blank" rel="noreferrer noopener">with Roblox</a>. The company <a href="https://cms.blockworks.co/walmart-files-7-us-patents-examining-potential-monetization-of-nfts-metaverse/" target="_blank" rel="noreferrer noopener">filed 7 patents at the end of 2021</a> related to NFTs and the metaverse.



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