Woman-powered Web3 Startup Gives NFT Holders Hollywood Access

Spotlight on women in Web3: Amanda Archer, founder of Women of the Metaverse

article-image

Women of the Metaverse co-founder Amanda Archer | Source: Amanda Archer

share
  • Amanda Archer is the co-founder of Women of the Metaverse, a creative studio that focuses on establishing projects by women artists
  • Archer recently launched her first NFT collection, First Ape Wives Club, and hopes to bring the entertainment industry to the doorstep of her crypto community

In the same way the dot.com boom changed the tech landscape, public relations pro Amanda Archer saw an in for a Web3-focused startup that she hopes will change the entertainment game.

The tech-savvy Archer told Blockworks the goal of her Women of the Metaverse (WOTM) — an agency founded in October 2021 working to highlight women-led projects, such as the recently launched First Ape Wives Club NFT collection — is to “break down doors” for women in crypto. Though digital assets were supposed to upend the male-dominated paradigm of traditional finance, industry participants say there’s still a great deal of work to do. 

Archer is tapping so-called ambassadors, who are active members within the community and act as spokespeople for WOTM. Some of these people include Oscar-nominated producer Cindy Cowan, actress Natasha Bassett and jewelry designer Phia Broadus.

“The entertainment business can be quite hard to crack into, so part of the utility that we have is to give our members access,” Archer said. 

Archer moved to the United States from Australia eight years ago and worked as a publicist for Michal Jackson’s family after the singer passed away. The gig, she said, opened up her world to scores of Hollywood actors — the same people she now wants her NFT holders to be able to network with and have access to. 

“I want to try and make Web3 more commercial to the general public,” Archer said.

Navigating a bear market

To get Women of the Metaverse off the ground, Archer relied heavily on colleagues and consultants in Web3 to help her lay out a roadmap. 

For those looking to move into the space now, Archer said she prizes free online resources, such as tuning in to and even participating in Twitter spaces and Discord communities to stay up to date with a market that changes by the second.

“What we want to do is educate people on how to navigate the Web3 space, because we’ve made these mistakes,” she said. “I suggest that they go and find people online, even if they don’t know them directly, and start following them and getting into the conversation with trusted people.”

Though Web3 remains nascent — and cryptocurrency has been especially volatile as of late, with bitcoin and ether plummeting over the past few months — Archer deems the sector primed for explosive growth.  

“When we started in October last year — we had a roadmap, but the NFT space has moved so quickly and things don’t always go as planned,” Archer said. “It’s a tougher market right now, and a lot of projects have come and gone, so it’s important to stay very aware that the project is a utility rich environment for people to seek real value — that will differentiate it from other projects.”


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template.png

Research

The march toward an interoperable and onchain-by-default internet depends on reliable messaging and value transfer across heterogeneous domains. Crosschain protocols now process >$1.3T in combined annual transfer volume and secure tens of millions of user interactions, yet no single design dominates.

article-image

The exchange’s full approval from the UAE’s Securities and Commodities Authority marks a regulatory milestone for global crypto oversight

by Blockworks /
article-image

Founded by Coinbase and Cruise veterans, CipherOwl plans to bring artificial intelligence to blockchain monitoring and risk detection

by Blockworks /
article-image

As the shutdown enters its second week, sources say the Senate Banking Committee looks to move ahead with a market structure bill markup

article-image

The collaboration expands Ripple’s Middle East footprint, supporting Bahrain’s blockchain adoption and future rollout of Ripple USD

by Blockworks /
article-image

The medical device firm will manage its $400 million Solana holdings using Coinbase Prime infrastructure to bolster its digital asset strategy

by Blockworks /
article-image

The deal gives PayPay a 40% stake in Binance Japan, linking digital assets with Japan’s largest mobile payment network

by Blockworks /