Woman-powered Web3 Startup Gives NFT Holders Hollywood Access

Spotlight on women in Web3: Amanda Archer, founder of Women of the Metaverse

article-image

Women of the Metaverse co-founder Amanda Archer | Source: Amanda Archer

share

key takeaways

  • Amanda Archer is the co-founder of Women of the Metaverse, a creative studio that focuses on establishing projects by women artists
  • Archer recently launched her first NFT collection, First Ape Wives Club, and hopes to bring the entertainment industry to the doorstep of her crypto community

In the same way the dot.com boom changed the tech landscape, public relations pro Amanda Archer saw an in for a Web3-focused startup that she hopes will change the entertainment game.

The tech-savvy Archer told Blockworks the goal of her Women of the Metaverse (WOTM) — an agency founded in October 2021 working to highlight women-led projects, such as the recently launched First Ape Wives Club NFT collection — is to “break down doors” for women in crypto. Though digital assets were supposed to upend the male-dominated paradigm of traditional finance, industry participants say there’s still a great deal of work to do. 

Archer is tapping so-called ambassadors, who are active members within the community and act as spokespeople for WOTM. Some of these people include Oscar-nominated producer Cindy Cowan, actress Natasha Bassett and jewelry designer Phia Broadus.

“The entertainment business can be quite hard to crack into, so part of the utility that we have is to give our members access,” Archer said. 

Archer moved to the United States from Australia eight years ago and worked as a publicist for Michal Jackson’s family after the singer passed away. The gig, she said, opened up her world to scores of Hollywood actors — the same people she now wants her NFT holders to be able to network with and have access to. 

“I want to try and make Web3 more commercial to the general public,” Archer said.

To get Women of the Metaverse off the ground, Archer relied heavily on colleagues and consultants in Web3 to help her lay out a roadmap. 

For those looking to move into the space now, Archer said she prizes free online resources, such as tuning in to and even participating in Twitter spaces and Discord communities to stay up to date with a market that changes by the second.

“What we want to do is educate people on how to navigate the Web3 space, because we’ve made these mistakes,” she said. “I suggest that they go and find people online, even if they don’t know them directly, and start following them and getting into the conversation with trusted people.”

Though Web3 remains nascent — and cryptocurrency has been especially volatile as of late, with bitcoin and ether plummeting over the past few months — Archer deems the sector primed for explosive growth.  

“When we started in October last year — we had a roadmap, but the NFT space has moved so quickly and things don’t always go as planned,” Archer said. “It’s a tougher market right now, and a lot of projects have come and gone, so it’s important to stay very aware that the project is a utility rich environment for people to seek real value — that will differentiate it from other projects.”


Don’t miss the next big story – join our free daily newsletter.

Tags

Upcoming Events

HYATT REGENCY SALT LAKE CITY

TUES, OCT. 8, 2024

Guided by the expertise of Blockworks Research Analysts team, this one day event will feature senior leaders, entrepreneurs, and developers from across the crypto industry. Attendees will have the opportunity to participate in an immersive experience to explore the latest trends, […]

Salt Lake City, UT

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

hivemapper.jpeg

Research

We believe crypto market participants overlook Hivemapper’s fundamental potential due to a poor understanding of both the niche map data market and Hivemapper’s positioning relative to incumbents. Hivemapper’s token model catalyzes both a cost and product advantage via unmatched map freshness and near real-time accuracy, which is its wedge into a market characterized by stale data and high data collection costs. Its current and potential future product suite may represent one of the strongest possibilities for PMF in crypto today.

article-image

Exploit shows centralization can sometimes be an asset

article-image

The Fidelity Ethereum Fund, like other proposed ETH ETFs, seeks to stake a portion of its assets, according to the firm’s Wednesday registration statement

article-image

The DAO first voted on enabling SAFE transfers over a year ago

article-image

The final Bitcoin halving, where the mining reward becomes smaller than one satoshi, is expected to occur in 2140

article-image

The Department of Justice and Commodity Futures Trading Commission announced back-to-back lawsuits against KuCoin Tuesday

article-image

Judge Failla found that Coinbase didn’t operate as an unregistered broker in offering its wallet service