Azuki admits it ‘missed the mark’ on Elementals mint amid criticism

Azukis’ floor has plummeted over 30% in the last 24 hours, according to Blur

article-image

Azuki modified by Blockworks

share

Chiru Labs, the company behind Azukis NFTs, debuted a new collection called “Elementals”  on Tuesday. It sold out in 15 minutes, netting the company roughly $38 million. 

In fact, the new NFTs raced off the virtual shelves so quickly that the digital assets didn’t get a chance to go to a public sale. Only prior holders of Azukis and the BEANZ collection who put down a deposit of 2 ETH were able to buy them. 


Shortly thereafter, complaints began to roll in, with community members saying that Elementals was too similar to the original January 2022 Azuki collection. Both collections feature characters looking to the left, so one user joked that the next batch of Azuki NFTs will have them facing to the right.

Loading Tweet..

Another user alleged that Azuki’s latest move has done significant damage to the main collection. According to Blur, Azukis’ floor has plummeted over 30% in the last 24 hours at the time of publication.

Loading Tweet..

Azuki admitted fault on Twitter Wednesday, saying “This time, we missed the mark,” and acknowledging that “the [profile picture NFTs] feel similar and, even worse, dilutive to Azuki.”

“Azuki’s vision is to build a decentralized brand. Doing so requires great communication and execution, both of which were lacking with the Elementals sale,” the company said. “We know that we lost a piece of trust today, but nothing gets us more motivated to make things right.”

Loading Tweet..

Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates.jpg

Research

Figure, founded by former SoFi CEO Mike Cagney, has emerged as a leader in onchain RWAs, with ~$17.5B publicly tokenized. The platform’s ecosystem volume is growing ~40% YoY as it expands beyond HELOCs into student loans, DSCR loans, unsecured loans, bankruptcy claims, and more. Operationally, Figure cuts average loan production cost by ~93% and compresses median funding time from ~42 days to ~10, creating a durable speed-and-cost advantage.

article-image

New short and long-term priorities include L1 gas boosts, ZK-EVMs, privacy reads, and a lean, quantum-resistant Ethereum

by Blockworks /
article-image

The new stBTC token redistributes Bitcoin gas fees to users, creating liquid yield without inflation or lockups

by Blockworks /
article-image

The reserve will collect protocol revenues to back W token, alongside new yield and unlock schedule

by Blockworks /
article-image

Layer 2 network Taiko integrates Chainlink Data Streams to deliver reliable onchain market data for DeFi and institutions

by Blockworks /
article-image

The license will allow Bullish to operate in New York under strict digital asset rules

by Blockworks /
article-image

The derivatives giant expands crypto offerings with new Solana and XRP futures options, pending regulatory review

by Blockworks /