Azuki admits it ‘missed the mark’ on Elementals mint amid criticism

Azukis’ floor has plummeted over 30% in the last 24 hours, according to Blur

article-image

Azuki modified by Blockworks

share

Chiru Labs, the company behind Azukis NFTs, debuted a new collection called “Elementals”  on Tuesday. It sold out in 15 minutes, netting the company roughly $38 million. 

In fact, the new NFTs raced off the virtual shelves so quickly that the digital assets didn’t get a chance to go to a public sale. Only prior holders of Azukis and the BEANZ collection who put down a deposit of 2 ETH were able to buy them. 


Shortly thereafter, complaints began to roll in, with community members saying that Elementals was too similar to the original January 2022 Azuki collection. Both collections feature characters looking to the left, so one user joked that the next batch of Azuki NFTs will have them facing to the right.

Loading Tweet..

Another user alleged that Azuki’s latest move has done significant damage to the main collection. According to Blur, Azukis’ floor has plummeted over 30% in the last 24 hours at the time of publication.

Loading Tweet..

Azuki admitted fault on Twitter Wednesday, saying “This time, we missed the mark,” and acknowledging that “the [profile picture NFTs] feel similar and, even worse, dilutive to Azuki.”

“Azuki’s vision is to build a decentralized brand. Doing so requires great communication and execution, both of which were lacking with the Elementals sale,” the company said. “We know that we lost a piece of trust today, but nothing gets us more motivated to make things right.”

Loading Tweet..

Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template.png

Research

The march toward an interoperable and onchain-by-default internet depends on reliable messaging and value transfer across heterogeneous domains. Crosschain protocols now process >$1.3T in combined annual transfer volume and secure tens of millions of user interactions, yet no single design dominates.

article-image

The goal, per Santiago Santos, is to make crypto a relatable piece of tech for people who may not even understand it

article-image

Stripe stablecoin unit aims to operate under a federal charter enabling regulated stablecoin issuance and custody services

by Blockworks /
article-image

Will TradFi make crypto better or create more problems than it solves?

article-image

Subtle decisions by risk curators saved Aave from significant turmoil

article-image

The new Rootstock Institutional unit aims to connect professional investors to Bitcoin-native yield and liquidity strategies anchored in BTC’s security layer

by Blockworks /
article-image

DOJ files record civil forfeiture against more than 127,000 BTC linked to scam activity

by Blockworks /