The World’s Richest Man, Bernard Arnault, Owns NFTs

Arnault has exhibited a tepid attitude toward the technology in the past, despite his sons showing considerably greater interest

article-image

Bernard Arnault | Source: "Bernard Arnault (6)" (CC license)

share

He owns 75 luxury brands including Louis Vuitton, Tiffany, and Tag Heuer, a luxury superyacht named Symphony, his own private island in the Bahamas and, uncharacteristically, a collection of NFTs.

Turns out, the world’s richest man, Bernard Arnault, has his own little nest egg of digital collectibles, despite past comments that seemed to show hesitancy regarding the technology.

In a conversation with his former advisor and chief digital officer of LVMH, Ian Rogers, the chair and CEO of the conglomerate of luxury brands revealed his own NFT collection.

Read more: NFT Investing Explained for Today’s Market

Arnault has reportedly exhibited a “tepid” attitude toward the technology in the past, despite his sons showing considerably greater interest. Alexandre Arnault once touted a jewel-laden Cryptopunk Tiffany pendant and brother Frédéric Arnault, CEO of Tag Heuer, showed off his enthusiasm for Web3 tech with NFT display functionality on the luxury watch brand. 

Arnault senior has remained relatively quiet on the topic, but in a recent Aarthi and Sriram podcast, Rogers, who has since become the chief experience officer at Ledger and is working on the soon-to-be-released Ledger Stax wallet, confides to the hosts his certainty about Arnault’s digital collection. 

The host asks, “You’re telling me Bernard Arnault has a wallet and maybe is buying some NFTs that we don’t know about?”

“There’s no question,” Rogers replies, “He has shown me, on his own volition, his OpenSea page.”

“Which means, he had to pull out his phone, find it and then take me through it. So, yes.”


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research Report Templates.png

Research

Content Delivery Networks (CDNs) represent low-hanging fruit in a massive market ripe for Web3-driven disruption. The global CDN market was valued at ~$28B in 2024, and is projected to surpass $140B by 2034, (18.75% CAGR) underscoring the immense demand for efficient content delivery.

article-image

Long before BlackRock’s ETF, there was the Winklevoss Bitcoin Trust

article-image

Mainnet goes live with a 16-node federation, promising five-second block times, low fees and Bitcoin-native DeFi

article-image

Sponsored

WalletConnect Certified is not just a recognition program, it’s a movement to improve how users onboard, transact, and engage across the onchain ecosystem

article-image

In crypto investing, quantity has a quality all its own.

article-image

REX and Osprey prep to launch their Solana staking ETF

article-image

A 40% allocation to crypto today is safer than a 1% allocation was in 2021, Ric Edelman argues