Ex-JPMorgan Banker Hired as Swiss Crypto Bank’s APAC Head

Amy Yu previously worked in equity markets at UBS, Nomura and JPMorgan before joining the crypto industry in 2018

article-image

Source: SEBA

share

Swiss crypto-focused bank SEBA has hired a former JPMorgan banker to head its Asia Pacific division.

Amy Yu previously worked within JPMorgan’s prime brokerage services division for six years. She earlier held roles in other traditional financial institutions, UBS and Nomura. 

Yu ventured into the world of crypto in 2018, joining crypto exchange BitMEX to develop services for institutional clients. Then she became head of sales for the Asia Pacific region at Genesis, which filed for bankruptcy in January.

Her appointment to SEBA signifies the company’s intent to expand across Asia Pacific, and she will initially be based in Singapore, according to a press release. In November, Hong Kong became SEBA’s first strategic location to drive growth in the region, with a new office set up there. 

Yu joins the bank as someone with deep domain expertise in both crypto and traditional banking in the region, SEBA said.

“Following the recent opening of our office in Hong Kong, Yu has the successful track record and expertise to capitalize on this momentum and lead our business through the next pivotal phase of development in the region,” Franz Bergmueller, SEBA Bank’s CEO, said in a statement.

Backed by Swiss wealth management group Julius Baer and founded in April 2018, SEBA operates a universal suite of regulated banking services in the digital economy. Ahead of the Merge last year, the bank implemented ether staking services for large clients.

Yu acknowledged the crypto industry’s troubles of last year in an interview with Bloomberg, saying there are lessons to be learned from the recent crisis.

The bank currently has just three staff members in Singapore, and future hiring will depend on how licensing goes, she added.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Industry City | Brooklyn, NY

TUES - THURS, JUNE 24 - 26, 2025

Permissionless IV serves as the definitive gathering for crypto’s technical founders, developers, and builders to come together and create the future.If you’re ready to shape the future of crypto, Permissionless IV is where it happens.

Brooklyn, NY

SUN - MON, JUN. 22 - 23, 2025

Blockworks and Cracked Labs are teaming up for the third installment of the Permissionless Hackathon, happening June 22–23, 2025 in Brooklyn, NY. This is a 36-hour IRL builder sprint where developers, designers, and creatives ship real projects solving real problems across […]

recent research

REPORT_Template.png

Research

The Sonic blockchain is leveraging redesigned airdrop incentives and its FeeM program to propel DeFi activity and attract institutional capital, setting the stage for ecosystem growth. Within this environment, leading protocols Shadow Exchange and Silo are poised to asymmetrically benefit due to innovative features and favorable valuations, despite facing ecosystem dependency and competitive pressures. This positions them as compelling, potentially shorter-term, investment opportunities contingent on Sonic's sustained success.

article-image

Bitcoin needs a price, but its magic runs deeper

article-image

Circle had a pretty successful first day of trading, but what’s next for the stablecoin issuer?

article-image

Solana’s USDC caught a boost after being paired with the TRUMP memecoin

article-image

The stablecoin issuer’s successful first day of trading is likely to spur more crypto IPOs, industry watchers say

article-image

Job openings rallied and continuing claims stalled ahead of May’s employment report

article-image

A group of Twitch streamers battle for bitcoin. Will their chats help them?