Genesis Launches Service To Help Corporate Clients With Crypto

Genesis, a subsidiary of Digital Currency Group, launched the Genesis Treasury service to help corporations navigate digital assets Thursday. As bitcoin price sentiment remains bullish and institutional interest picks up, corporations are beginning to understand that they need digital assets on […]

share
  • Genesis Treasury is designed for corporate treasury departments looking to get involved with digital assets
  • The service will walk clients through operational, legal and regulatory concerns surrounding digital currencies

Genesis, a subsidiary of Digital Currency Group, launched the Genesis Treasury service to help corporations navigate digital assets Thursday.

As bitcoin price sentiment remains bullish and institutional interest picks up, corporations are beginning to understand that they need digital assets on their balance sheets, Genesis CEO Michael Moro said. 

“We’re now fielding calls and inbound inquiries from companies everywhere, trying to ask ‘how do I do this? And how can you help me,’” said Moro. “I wasn’t expecting publicly traded companies to call up, wanting Bitcoin on their balance sheets, but that’s exactly what’s happening.” 

Corporations may see value in gaining exposure to digital currencies, but they have concerns about the asset class, Moro said. Most corporate treasury departments have little experience working through the tax, accounting, custody and legal issues that come with holding digital assets. 

“If you were to keep your treasury in U.S. dollars, that is one of those instruments that is pretty much guaranteed to lose value over time,” said Moro. “Bitcoin is an alternative to that.”

Corporations view digital assets far more favorably now than in the past, Moro said. It was once considered irresponsible for businesses to put bitcoin on their balance sheets, but today the opposite is true. 

“It is completely night and day in terms of the corporate sentiment toward bitcoin,” said Moro. “I think people feel more comfortable with it.” 

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template.png

Research

The march toward an interoperable and onchain-by-default internet depends on reliable messaging and value transfer across heterogeneous domains. Crosschain protocols now process >$1.3T in combined annual transfer volume and secure tens of millions of user interactions, yet no single design dominates.

article-image

Reform UK’s party leader Farage took the stage at DAS London this morning

by Blockworks /
article-image

Friday saw dramatic crypto market activity in the hours after President Donald Trump threatened a new flare-up in US-China trade tensions.

article-image

Officials suspect potential insider trading after wagers on Nobel Peace Prize winner surged hours before announcement

by Blockworks /
article-image

The bank will allow bitcoin and ether fund exposure in any account type, marking a post-election shift in Wall Street’s crypto stance

by Blockworks /
article-image

The CFTC-regulated event-trading platform expands into hybrid markets as Wall Street and crypto investors converge

by Blockworks /
article-image

The Bank of Russia will let banks handle cryptocurrencies under tight reserve caps as lawmakers prepare a digital asset bill

by Blockworks /