Justin Kan’s Gaming NFT Marketplace Fractal Secures $35M Seed Funding

The round was led by venture firms Multicoin Capital and Paradigm

article-image

Source: Fractal

share
  • Participants include Andreesen Horowitz, Solana Labs, Animoca and Coinbase
  • Fractal currently has roughly 17 full-time employees

Fractal, a gaming NFT marketplace founded by Twitch co-founder Justin Kan, announced a $35 million seed round on Friday. 

The fresh raise, Kan told Blockworks, will go toward staff expansion, specifically building out a partnerships team and making hires that are “engineering and product heavy.”

Kan has not disclosed the startup’s valuation yet. Fractal has roughly 17 full-time employees but does not have an exact headcount plan by year-end.

“Measuring your company by the size of headcount is like measuring your plane by its weight,” Kan said.

“The main priorities are to build great products for the game partners, and then help them with launching their games. We see it as, if we make our partners successful, we’ll be successful.”

Fractal is a Solana-based marketplace for gamers to buy and sell in-game assets or NFTs (non-fungible tokens). 

“The thing that’s going to work in NFTs, just off the bat, I thought was gaming because there’s already a culture of buying digital assets and digital goods, right?” Kan said. “There’s people buying skins and in-game items, worth tens of billions of dollars each year. Putting it on the blockchain as the next evolution was very obvious to me.”

The startup, according to Kan, “helps gaming companies drop these assets and create a market around these assets with their players.”

Last December, a scammer briefly hacked Fractal’s Discord server, stealing $150,000 worth of Solana from users. Kan reimbursed those affected by the incident with his own funds.

Other participants in the financing round include Andreesen Horowitz, Solana Labs, Animoca, Coinbase, Play Ventures, Crossover, Shrug Capital, Position Ventures, Zynga founder Mark Pincus, TerraForm chief executive Do Kwon and podcaster Tim Ferriss.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

allora-image.png

Research

Decentralized AI coordination networks solve crypto's growing architectural mismatch: applications built on trustless infrastructure shouldn't depend on centralized intelligence providers. By turning model outputs into competitive marketplaces, protocols like Allora are building the permissionless intelligence layer that AI-powered DeFi and autonomous agents require.

article-image

For new growth, crypto may need to shed tired norms like over-raising and the hoarding of investment resources

article-image

Ethereum rolls out Fusaka, setting the stage for a stronger blob fee market and renewed deflationary potential

article-image

Futuristic DeFi is stuck inside the computer. An old idea might be its escape hatch

article-image

Money market indicators are flashing liquidity stress again as crypto underperforms equities

article-image

From passageways to penumbras: a history of private life

article-image

BTC’s Asia-session move and Ethena’s weaker yields reflect a market adjusting to tighter yen funding and softer derivatives carry