Kraken to launch Legion token sales with MiCA compliance

Legion’s reputation-based fundraising will expand through Kraken Launch, offering compliant and transparent token sales to global investors

by Blockworks /
article-image

NatalyFox/Shutterstock and Adobe modified by Blockworks

share

Kraken will begin hosting token sales from Legion, a fundraising platform backed by VanEck and Brevan Howard Digital, expanding compliant crypto offerings to millions of global users.

Announced on Thursday, the initiative integrates Legion’s reputation-based allocation model with Kraken Launch, the exchange’s new onchain fundraising hub.

Unlike traditional first-come fundraising models, Legion uses a “Legion Score” to allocate up to 20% of each sale to contributors such as developers, DeFi users, and community leaders. This approach is intended to reward long-term industry participants while reducing the influence of bots and speculative wallets. Remaining allocations will be available both on Legion and Kraken Launch, with trading set to open shortly after each sale concludes.

Kraken executives framed the collaboration as part of a broader strategy to build crypto-native financial infrastructure. “Kraken is building the foundation of tomorrow’s financial infrastructure with crypto at its core,” said Brett McLain, Head of Payments and Blockchain at Kraken. “Together with Legion, we’re scaling a product that democratizes token sales and aligns communities with builders.”

The exchange previously participated in Legion’s $5 million seed round, deepening ties between the two firms.

Both companies emphasized investor protections, with token sales requiring MiCA-compliant disclosures, due diligence, and transparent allocations. The approach mirrors rising regulatory pressure in Europe and contrasts with enforcement-driven oversight in the United States.

Legion’s founders argue that democratized fundraising can align projects with their most engaged communities. 

“The next Figma or Reddit won’t IPO. It will launch to its community on-chain,” said Legion co-founder Matt O’Connor.

This is a developing story.


This article was generated with the assistance of AI and reviewed by editor Jeffrey Albus before publication.


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Unlocked by Template (1).jpg

Research

As AI supercharges surveillance, privacy becomes a prerequisite and the winning stack will combine confidentiality with selective disclosure. Zcash’s Tachyon, composable standards on Ethereum/Solana, and compliance-aware pools aim to make private rails the new norm.

article-image

The startup says it aims to rival Stripe and Worldpay by using stablecoins to speed merchant settlements from days to seconds

by Blockworks /
article-image

“S&P 500” for crypto comes as segment gains “established role in global markets,” S&P exec says

article-image

The S&P Digital Markets 50 Index combines 15 cryptocurrencies with 35 crypto-linked companies, offering investors hybrid exposure

by Blockworks /
article-image

Gnosis is betting that openness — not ownership — will define the future of onchain money

article-image

Crypto’s quest to imbue shareholder protections for tokens

article-image

Grass previously raised a seed and Series A rounds and plans to utilize the token purchase to execute on its roadmap